Brand Tone

Feminine & Delicate, Personal & Heartfelt, Approachable & Friendly, Modern & Stylish, Trustworthy & Quality-Conscious

Brand Values

• •Craftsmanship
• •Personalization
• •Quality
• •Sustainability & Ethical Practices
• •Customer Connection/Community
• •Everyday Elegance

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key elements of Nolia's tone (feminine, personal, approachable, modern, trustworthy) with do's and don'ts and example phrases. This ensures anyone creating content understands the desired voice.
• •Use "Heartfelt" and "Personal" Language: Consistently incorporate words and phrases like "handcrafted with love," "made for you," "your story," "meaningful," and "special" to reinforce the personal connection.
• •Highlight Core Values in Messaging: Regularly weave in keywords related to your values, such as "sustainable," "handcrafted," "personalized," "quality materials," "waterproof," and "woman-owned" across all platforms.
• •Maintain Visual Consistency: Ensure that all imagery and video content align with the minimalist, delicate, and feminine aesthetic. This visual tone strongly supports the written tone.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the friendly, approachable, and helpful tone. Personalize responses where possible to mirror the "made for you" ethos of the products.

Social Perception

Positive, Gift-Worthy, Reliable, Valued for Personalization, Appreciation for Aesthetics

Copy Examples

• •Craft your story, one layer at a time. ✨ Our sustainably handcrafted necklaces are made to be lived in – waterproof, personalized, and as unique as you. What will yours say? #NoliaJewelry #EverydayElegance #HandcraftedWithLove
• •Hold a little piece of your story close. Our Tiny Birthstone Ring, delicately handcrafted in your choice of sterling silver or 14k gold fill, is a whisper of meaning you can wear every day. Made with love in our Utah studio, just for you. Sustainable, beautiful, yours. #MeaningfulJewelry #PersonalizedGift #NoliaStyle
• •Hello [Customer Name], at Nolia, we believe jewelry should be as special as the moments it represents. That's why each of our minimalist pieces is handcrafted with love and sustainable materials, right here in our Utah studio. As a VIP, enjoy early access to our new [Collection Name] – designed for your everyday shine. [Link to Collection]
• •Your daily go-to, elevated. ✨ From coffee runs to date nights, our [Bracelet Name] is handcrafted to keep up. Waterproof, hypoallergenic, and oh-so-chic. How do you wear your Nolia? #NoliaJewelry #StackingBracelets #MinimalistStyle #HandmadeJewelry #SustainableFashion
• •More than just jewelry, it's a memory made tangible. Design your own meaningful piece with our personalized charms, sustainably handcrafted from quality gold-filled and sterling silver. Waterproof for all of life's adventures. Create yours today! #NoliaJewelry #PersonalizedKeepsakes #MadeInUSA #ShopSmall