Brand Tone

Nurturing, Authentic, Empowering, Luxurious (with a natural focus), and Friendly

Brand Values

• •Natural & Organic Ingredients
• •Handcrafted Quality
• •Vegan & Cruelty-Free
• •Self-Care & Well-being
• •Transparency
• •Empowerment & Support (especially for women)
• •Faith & Inspiration
• •Customer-centricity

Best Practices

• •Embrace the Founder's Voice: Continue to weave elements of Wanda Green's personal story, passion for "cooking" soaps, and her journey of healing into the brand narrative.
• •Highlight "Natural Luxury": Balance the message of natural, organic, and handmade with the feeling of indulgence and high-quality self-care. This aligns with the healing aspect of the brand.
• •Be Consistently Transparent: Clearly communicate about ingredients (e.g., vegan, goat milk where applicable, cruelty-free, palm oil-free).
• •Empower and Inspire: Subtly weave in messages of empowerment, self-love, and resilience, drawing from the founder's spirit.
• •Customer-centricity: Focus on meeting customer needs, including those with sensitive skin.

Social Perception

Customers view the brand positively, appreciating the effectiveness, high-quality natural ingredients, and ethical practices. The brand is perceived as personal, relatable, supportive of independent businesses and female founders, and trustworthy.

Copy Examples

• •Let us take care of your skin, so you can take on the world feeling refreshed and empowered.
• •Every Nola's Soapery product is handcrafted with intention and a deep understanding of the need for comfort and healing. Find your moment of peace.
• •That’s why we handcraft our natural soaps and body care with the purest, gentlest ingredients, including fragrance-free options for our most sensitive souls.
• •Experience the Nola's difference – where your skin’s well-being is our passion.
• •Think of these natural products as my gift to you in your journey to healing.