Brand Tone

Artistic, Authentic, Elegant, Conscious, Warm

Brand Values

• •Heritage & Craftsmanship
• •Quality
• •Authenticity
• •Sustainability
• •Affordability
• •Bohemian Elegance & Slow Life

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., artistic, authentic, elegant, conscious, warm), preferred vocabulary, "words to use/avoid," and sentence structure examples. Share this with anyone creating content.
• •Storytelling at the Core: Always circle back to the brand's heritage, the inspiration from Indian craftsmanship, and the "bohemian slow life" philosophy in your narratives, whether it's a product description or a social media post.
• •Emphasize Craftsmanship and Quality Materials: Consistently highlight the use of premium, often natural, materials (linen, silk, cotton) and the artisanal, handcrafted nature of the products. Use descriptive, sensory language.
• •Visual-Verbal Harmony: Ensure the language used in copy directly complements the visual aesthetic. If the imagery is elegant and artistic, the copy should reflect that sophistication and creativity, avoiding overly casual or slang terms.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain the warm, appreciative, and cultured tone. Address queries with a personal touch that reflects the brand's passion and values.

Social Perception

Positive, Unique & Artistic, Quality-focused, Emerging

Copy Examples

• •Nola by Bijusol: Where Indian Artistry Meets Bohemian Soul. Discover handcrafted pieces that tell a story.
• •Float through your day in our pure Indian linen dress. Handcrafted with ancestral techniques, its breathable elegance embodies the true spirit of slow fashion. Feel the heritage, wear the artistry.
• •Golden hour hues and the soft touch of handwoven silk. ✨ Our latest collection is inspired by the timeless beauty of India and designed for your unique journey. #NolaByBijusol #BohemianChic #SlowFashion #ArtisanMade
• •From a legacy in Portuguese fashion accessories since the 1980s, Nola by Bijusol was born – a dream to weave our love for Indian heritage into contemporary bohemian style. We believe in unique, quality pieces that honor craftsmanship and a sustainable future.
• •Unveil Your Inner Bohemian: The Nola Heritage Collection Has Arrived.