Brand Tone

Bold, creative, exclusive, aspirational, confident, and personal, emphasizing artisanal service.

Brand Values

• •Individuality and Self-Expression
• •Artisanal Craftsmanship
• •Exclusivity and Premium Quality
• •Boldness and Confidence
• •London-Centric Identity

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's voice and tone. Use a 'We Are / We Are Not' format. For example: 'We are: Bold, Artistic, Exclusive. We are not: Mainstream, Cheap, Generic.' This serves as a quick reference for anyone writing copy.
• •Prioritize 'Art' and 'Individuality' in Vocabulary: Consistently use a lexicon that reinforces brand values. Infuse words like 'hand-painted,' 'bespoke,' 'one-of-a-kind,' 'crafted,' 'statement,' 'art,' and 'original' across all platforms, from product descriptions to social media captions.
• •Tell the Story Behind the Product: Do not just sell a jacket; sell the inspiration and the process. Every piece of copy for a product should include a brief narrative about its creative origin—what inspired the design, the hours it took to paint, or the meaning behind the imagery. This elevates the product from an item to an experience.
• •Write for the Niche, Not the Masses: All copy should address a specific, fashion-forward individual who values creativity over trends. Use a tone that speaks to them as a fellow creator and connoisseur of art, not just as a consumer. This builds a stronger, more loyal community.
• •Maintain Exclusivity in Offers and Language: Avoid mass-market language like 'Big Sale!' or 'Everything Must Go!' Instead, frame promotions around exclusivity and value, such as 'Access the Archive,' 'A Private Offer for Our Insiders,' or 'The Final Piece in the Collection.' This preserves the premium perception of the brand even during sales events.

Social Perception

Perceived as a niche, high-end, artistic fashion label; a source for unique, statement-making denim jackets; an emerging, innovative designer brand and 'hidden gem' for fashion-forward individuals, appreciated for creativity and quality.

Copy Examples

• •Art Is Not Meant For Walls. Your story, your style, hand-painted on premium denim. The new [Jacket Name] isn't just a jacket; it's a statement. Crafted in London, designed for the individual. Wear your narrative. #NokNokLondon #WearableArt #BespokeDenim
• •Stop Wearing Everybody's Jacket. In a world of fast fashion, choose to be original. Nok Nok London offers exclusive, hand-painted denim jackets, each a one-of-a-kind masterpiece. Commission your own or shop our limited collection. Be the original you are. Design Yours Now.
• •More Than Denim. It's Identity. Nok Nok London was born from a simple belief: fashion should be as unique as the person wearing it. We reject the mundane and the mass-produced. From our London studio, we transform classic denim into wearable art, each piece hand-painted and infused with its own soul. This isn't just a brand; it's a celebration of individuality.
• •A Piece of London, Reserved for You. As one of our most valued clients, we're giving you exclusive first access to our latest creation: The 'Electric' Jacket. Inspired by the untamed energy of Soho at midnight, only five have been made. This is your chance to own a piece of art before anyone else. [Link to private viewing page].
• •If your personality was a denim jacket, what would be painted on it? We're not talking logos. We're talking soul. Drop your ideas below. 👇 #CustomFashion #NokNokDenim #SelfExpression