Brand Tone

Professional, Aspirational, and Authoritative

Brand Values

• •Quality
• •Excellence & Expertise
• •Transformation
• •Elegance
• •Reliability

Best Practices

• •Always write from a position of knowledge, using confident and declarative sentences. Avoid slang, overly casual language, or excessive use of emojis, which could dilute the professional and luxurious feel of the brand.
• •Tailor the language to a professional stylist. Use terms they understand and appreciate, such as "seamless blend," "durability," "precision application," and "client satisfaction." This shows you respect their craft.
• •Consistently use keywords like "premium," "luxury," "100% natural," "professional-grade," and "elegance." The copy should make the product feel like a high-end investment, not a commodity.
• •Ensure the tone of the copy always matches the minimalist, sophisticated, and dark aesthetic of the brand's visuals. The words should be as clean, sleek, and high-impact as the images.
• •While detailing product specifications is important, the copy should focus on the aspirational outcome. Write about the "flawless transformation," "unshakeable confidence," and "impeccable artistry" that the products enable. Frame the products as tools for achieving excellence.

Social Perception

The public and customer perception is positive, based on a niche audience of beauty professionals and hair extension enthusiasts in Mexico. Customers perceive the brand as a source for high-quality, professional-grade products, seen as knowledgeable and a go-to for specific items like nano-extensions and professional styling tools. Frequent inquiries about product details and purchasing information indicate high interest and trust.

Copy Examples

• •Elegance is an attitude. Quality is a choice. Our 100% natural hair extensions offer the seamless blend and luxurious feel your clients demand. Elevate your artistry with Noir Professional.
• •Your talent deserves the best tools. Our nano-extension kits are designed for precision, durability, and an invisible finish. Become the most sought-after stylist in your city. Shop Noir Professional.
• •Precision. Power. Professionalism. Introducing the new Noir Pro Styling collection. Engineered for the artist who settles for nothing less than perfection.
• •Your next masterpiece awaits. Which look are you creating this week? [Poll: Subtle Volume vs. Dramatic Length]. Whatever your vision, we provide the quality.
• •Subject: A Standard of Excellence. At Noir Professional, we believe the best results come from the best materials. Thank you for choosing a brand dedicated to the craft of professional beauty. Discover our latest arrivals and continue creating with confidence.