Brand Tone

Aspirational, Empowering, and Relatable

Brand Values

• •Quality
• •Versatility
• •Community
• •Empowerment

Best Practices

• •Always Lead with 'Luxury' and 'Quality': Use words like "premium," "luxury," "top-tier," "unmatched," and "investment" to consistently reinforce the high-end positioning of the brand.
• •Emphasize Empowerment and Aspiration: Frame the product as a tool for confidence and success. Use phrases that speak to ambition, power, and being "that girl."
• •Maintain a Relatable Voice: Continue sharing behind-the-scenes content and personal stories from the founder. This humanizes the brand and builds a loyal community.
• •Highlight Versatility: Connect the product to the multifaceted lives of the target audience. Showcase how the extensions are suitable for various roles and occasions, from professional settings to personal time.
• •Use Targeted Hashtags: Consistently use a mix of brand-specific (#NOIRHair), product-specific (#RawHairExtensions), and audience-specific (#BlackGirlLuxury, #BossBabe) hashtags to reach the desired demographic.

Social Perception

Emerging Luxury Brand with a Personal Touch

Copy Examples

• •Elegance isn’t just a look; it's a feeling. Our new collection of raw Vietnamese hair is crafted for the woman who commands every room she enters. Unmatched quality for your most unapologetic self. #NOIRHair #LuxuryExtensions #BeThatGirl
• •From boardroom meetings to weekend brunch, your hair should keep up with your ambition. NOIR extensions offer the versatility you need and the luxury you deserve. #BossBabe #HairInspo #VersatileStyle
• •NOIR Hair Extensions was born from the belief that your hair should be as dynamic and resilient as you are. We provide premium, raw hair for the modern woman who does it all. This isn't just about hair—it's about crowning your ambition.
• •Subject: An investment in you. This weekend, enjoy 20% off all our collections. Because you deserve the quality that matches your drive. Elevate your style with NOIR. #TopTierHair #SelfCare
• •Your next power move? Hair that speaks volumes. NOIR Hair Extensions are for the creators, the founders, the visionaries. Experience the difference of raw, unprocessed hair that's as limitless as your potential. #FemaleEntrepreneur #PowerHair #NOIRWoman