Brand Tone

Enthusiastic & Passionate, Exclusive & Curated, Modern & Stylish, Community-Oriented (Aspiring), Direct & Informative

Brand Values

• •Authenticity
• •Passion for Sneaker Culture
• •Quality & Exclusivity
• •Customer Satisfaction
• •Supporting Creativity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (enthusiastic, exclusive, knowledgeable, stylish), core vocabulary (e.g., "heat," "grail," "curated," "authentic"), and a "do's and don'ts" list for communication.
• •Speak the Sneaker Language (Authentically): Use terminology and references that resonate with sneaker enthusiasts but avoid forcing slang where it doesn't feel natural. The passion should feel genuine.
• •Highlight Exclusivity and Authenticity Consistently: Every relevant piece of copy (product descriptions, announcements, about us) should reinforce the curated nature of the selection and the guarantee of authenticity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic of the website and social media. For NOIRFONCE, this means sleek, modern, and often focused on the product's design appeal.
• •Focus on the "Why," Not Just the "What": Beyond listing product features, convey the passion for sneaker culture and the value NOIRFONCE brings (curation, authenticity, access to coveted items). Connect with the customer's own passion for sneakers.

Social Perception

Legitimate and Trusted Retailer, Go-To for Sneakerheads, Good Selection, Sometimes Pricey, Generally Reliable Service, Fashion-Forward

Copy Examples

• •Headline: Beyond the Hype. Beyond the Drop. This is NOIRFONCE. Body: We don't just sell sneakers. We curate culture. Discover authenticated heat and the future of streetwear, handpicked for those who know. Your next grail awaits. Call to Action: Explore Exclusives.
• •Headline: Madrid's Heartbeat. Global Style. Body: From our home in Malasaña to your doorstep. NOIRFONCE brings you the most sought-after releases and timeless classics. We live and breathe sneaker culture – join the movement. Call to Action: Shop New Arrivals.
• •Headline: Authenticity Guaranteed. Style Uncompromised. Body: Every pair, every piece, verified. At NOIRFONCE, cop with confidence knowing you're getting genuine heat from the world's leading brands. Elevate your collection. Call to Action: Discover Your Next Pair.
• •Headline: More Than A Store. It's A Statement. Body: NOIRFONCE is where passion for sneakers meets dedication to style. We bring you the icons of today and tomorrow. What will your statement be? Call to Action: Define Your Style.
• •Headline: The Art of the Sneaker. Curated by NOIRFONCE. Body: We believe in the power of a perfect pair. Explore our latest collections from Nike, Adidas, Jordan, and more. Fuel your passion, find your fit. Call to Action: Enter the Raffle / Shop Now.