Brand Tone

approachable, educational, passionate, transparent, straightforward, relatable

Brand Values

• •Passion and Expertise
• •Quality and Natural Products
• •Transparency and Education
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with Passion and Expertise: Always frame your copy from the perspective of a knowledgeable enthusiast. Share your passion for the product, not just its features. Use phrases that show you are an insider, like "As consumers ourselves..."
• •Educate, Don't Just Sell: Position the brand as a teacher. For every product launch or promotion, include a "did you know?" or "how-to" element. This builds trust and reinforces the brand's value of transparency.
• •Use an Approachable and Authentic Tone: Write in a conversational and direct style. Avoid overly technical jargon unless you explain it simply. Be relatable and honest, staying true to the "no-hype" philosophy.
• •Highlight Natural Quality and Purity: Consistently mention the natural cultivation methods, absence of pesticides, and clean extraction processes. This is a key differentiator and appeals to a health-conscious audience.
• •Emphasize the Customer Experience: Center the copy around the customer's needs and satisfaction. From the convenience of local delivery to the personalized advice available in-store, make it clear that the customer is at the heart of the business.

Social Perception

highly positive, trustworthy, expert source for high-quality CBD, excellent customer service, top destination for CBD enthusiasts

Copy Examples

• •For the Passionate. By the Passionate. We're not just a CBD shop; we're connoisseurs. Like you, we search for the best. That's why every flower, resin, and oil at Noide is hand-selected for its superior quality and natural purity. Discover the difference that passion makes.
• •Your Daily Dose of Calm, Delivered in 2 Hours. Feeling the need to unwind? Don't wait. If you're within 20km of our Lorient store, we'll bring our premium, all-natural CBD products straight to your door in two hours or less. Quality relief, right when you need it.
• •Beyond the Hype. Just Pure, Quality CBD. In a world of flashy marketing, we focus on what matters: the plant. Our products are naturally cultivated and expertly selected to bring you the best of what hemp has to offer. No gimmicks, no nonsense. Just pure quality at a fair price.
• •Say Goodbye to Combustion, Hello to Flavor. Why burn away the best parts of your favorite plant? Switch to vaporization and experience 100% of the pleasure without the drawbacks. Explore our curated selection of top-tier vaporizers and elevate your consumption.
• •Curious About CBD? We've Got Answers. What's the difference between full-spectrum and isolate? How does a vaporizer work? Our blog is packed with easy-to-understand guides to help you get the most out of your CBD experience. Because an informed choice is a better choice.