Brand Tone

Aspirational & Stylish, Modern & Trendy, Confident & Bold, Youthful & Energetic, Direct & Promotional

Brand Values

• •Made in Italy/Italian Craftsmanship
• •Style & Individuality
• •Quality (intended)
• •Exclusivity/Limited Edition
• •Innovation & Digital Presence
• •Team Cohesion & Freedom of Expression (internal value)
• •Transparency, Friendship, Trust (stated in response to criticism)

Best Practices

• •Embrace 'Italian Elegance with a Modern Edge': Consistently use language that evokes sophistication, craftsmanship, and contemporary style. Words like 'discerning,' 'timeless,' 'audacity,' 'finesse,' and 'iconic' can be woven in.
• •Maintain a Confident and Aspirational Voice: Copy should sound self-assured and inspiring. Focus on how the clothing empowers the wearer and elevates their personal style. Avoid overly casual or hesitant language.
• •Highlight Key Brand Values: Regularly integrate core messages like 'Made in Italy,' 'handcrafted,' 'limited edition,' and 'seek your own style' into product descriptions, social media posts, and marketing materials.
• •Align with Influencer Persona (Mariano Di Vaio): Mirror the sophisticated yet approachable and stylish tone often projected by Mariano Di Vaio in his NOHOW promotions. This creates synergy between the brand and its main ambassador.
• •Be Mindful of Addressing a Discerning Audience: While being aspirational, ensure the language is clear, direct, and provides value (e.g., highlighting unique features, materials, or design aspects). For promotional copy, strong calls to action are appropriate, but the overall tone should remain elevated.

Social Perception

Fashion-Forward & Influencer-Driven, Mixed on Quality & Service, Potentially Overpriced for Perceived Value (by some), Awareness of Online Reputation, Legitimacy Questions (due to negative reviews)

Copy Examples

• •Headline: Elevate Your Essence. Discover NOHOW. Body: Crafted in Italy, designed for the discerning. NOHOW brings you more than just clothing – it's a statement of intent. Explore collections that blend timeless Italian elegance with modern audacity. Shop now and define your signature.
• •Headline: Beyond Trend. Beyond Expectation. That's NOHOW. Body: Why follow when you can lead? NOHOW delivers handcrafted pieces for the man who carves his own path. Experience the unparalleled quality of Made in Italy. New arrivals weekly. Your evolution starts here.
• •Headline: The Art of Italian Dressing. Mastered by NOHOW. Body: From the heart of Umbria to your wardrobe. NOHOW embodies the spirit of Italian craftsmanship and contemporary design. Feel the difference, wear the distinction. Discover your next iconic look.
• •Headline: NOHOW: Where Style Finds Its Courage. Body: Unleash your individuality with NOHOW. Our limited edition pieces and curated collections are designed for those who dare to stand out. Experience the fusion of bold design and Italian finesse. What will your style say today?
• •Headline: Live the NOHOW Life. It Starts With What You Wear. Body: More than an outfit, it's an attitude. NOHOW offers meticulously crafted menswear that speaks to a life lived with passion and style. Embrace the Made in Italy promise. Explore the new collection.