Brand Tone

Educational, Empowering, Playful, and Trustworthy.

Brand Values

• •Normalization of Sexuality
• •Education & Empowerment
• •Discretion & Trust
• •Quality & Curation
• •Inclusivity & Openness

Best Practices

• •Lead with Education: Frame every product and post with an educational or empowering angle first. The "why" (e.g., "improves intimacy," "helps you discover") is more important than the "what."
• •Use Inclusive Language: Always use gender-neutral language when possible and ensure imagery and messaging represent a diverse range of people and relationships. Avoid making assumptions about your audience.
• •Embrace Playful Confidence: Use humor and witty remarks, especially on platforms like Twitter and in memes. The tone should be confident and bold, never shy or apologetic about the subject matter.
• •Prioritize Trust and Transparency: When discussing products, be honest and clear about their function, materials, and use. In all communications, reinforce the brand's commitment to discretion and customer security.
• •Create a 'Brand Voice' Guide: Document the key elements of the brand's tone (Educational, Empowering, Playful, Trustworthy) with examples of "what to say" and "what not to say." This ensures that any team member or agency creating content can maintain a consistent voice.

Social Perception

The public and its customers perceive nohaysecretos as a progressive, reliable, and necessary evolution of the erotic shop concept. It is seen not just as a retailer but as a positive force for sexual education and liberation. The bright, open, and professional image is frequently cited as a key differentiator that makes customers feel comfortable and respected. The brand successfully projects an image of expertise and trustworthiness, which is reflected in positive customer testimonials.

Copy Examples

• •Your self-love routine is about to get a serious upgrade. Meet the new [Product Name]. Designed for discovery and destined for your nightstand. Because pleasure isn't a secret, it's a priority. Tap to explore a new chapter of you. #SexualWellness #SelfLove #NoHaySecretos
• •The secret to more connection? There isn't one. It's about communication, exploration, and finding new ways to play. Our 'Couples' Connection' kit is curated to bring you closer, spark new conversations, and turn up the heat. Ready to rediscover each other? #CouplesGoals #Intimacy #PlayTogether
• •Overheard: "Is it weird that I'm into...?" Answer: No. That's it. That's the tweet. #NormalizeSexuality #NoJudgement
• •Curious? Let's untie the knots together. Stepping into the world of BDSM can feel intimidating, but it doesn't have to be. Think of it as a new language of trust and pleasure. Our beginner-friendly kits and guides are here to help you explore safely and consensually. Your adventure starts here. #BDSMBeginner #ExploreDesire
• •Treat Yourself. (No excuses needed). Your pleasure is essential. Explore our collection and enjoy 20% off site-wide. It's not an indulgence; it's an investment in your happiness. #Sale #SexualHealth #YouDeserveIt