Brand Tone

Natural & Authentic, Gentle & Caring, Simple & Clean, Informative & Trustworthy, Potentially Personal (Influencer-Driven)

Brand Values

• •Natural & Organic
• •Sustainability & Respect for Nature
• •Quality & Purity
• •Animal Welfare
• •Transparency

Best Practices

• •Emphasize Natural Origins: Consistently use words like "natural," "organic," "pure," "farm-fresh," and "gentle" to reinforce the brand's core identity.
• •Maintain a Calm and Soothing Voice: The tone should be reassuring and gentle, reflecting the properties of the products. Avoid overly aggressive sales language or hype.
• •Educate Gently: Briefly explain the benefits of sheep milk and natural ingredients in a simple, accessible way. This builds trust and positions the brand as knowledgeable.
• •Use Sensory Language: Describe the feel, potential (gentle) scent, and the positive effects on the skin to create a more immersive and appealing experience (e.g., "silky," "soothing," "velvety soft").
• •Visual-Textual Harmony: Ensure the copy aligns with the visual aesthetic – which is natural, clean, and often rustic yet elegant. The words should evoke the same feelings as the images of nature, sheep, and beautifully presented products.

Social Perception

Focused Niche, High-Quality Ingredients, Gentle and Suitable for Sensitive Skin, Connection to Nature/Farm Life, Influencer Association (Potential)

Copy Examples

• •Instagram Post: Embrace the gentle touch of nature. 🐑 Our organic sheep milk soap, crafted with love on the Schäfchen Farm, nourishes your skin with pure, simple goodness. Discover the difference nature makes. #SchäfchenFarm #OrganicSkincare #SheepMilkSoap #NaturalBeauty #PureGoodness
• •Website Homepage Banner: Schäfchen Farm: Pure & Gentle Organic Sheep Milk Cosmetics. Naturally nourishing for radiant, healthy skin.
• •Product Description (e.g., for a face cream): Indulge your skin with Schäfchen Farm's rich face cream. Made with the finest organic sheep milk and a blend of natural botanicals, it deeply hydrates and soothes, leaving your complexion soft, supple, and naturally glowing. Free from harsh chemicals, full of farm-fresh care.
• •Email Newsletter Snippet: From our farm to your skin. At Schäfchen Farm, we believe in the power of nature. That's why our latest batch of sheep milk lotions is brimming with the pure, wholesome ingredients your skin will love. Experience the gentle embrace of the Austrian countryside.
• •TikTok Video Idea Caption: Meet the happy sheep behind your favorite skincare! 🐑🥛 Our organic sheep milk makes all the difference. #FarmFreshSkincare #SchaefchenFarm #OrganicBeauty #HappySheep #NaturalIngredients