Brand Tone

authentic, edgy, and creatively confident

Brand Values

• •Authenticity and Self-Expression
• •Positivity with an Edge
• •Quality Craftsmanship
• •Individuality

Best Practices

• •Stay True to the "No Guff" Ethos: All copy should be direct, honest, and confident. Avoid overly corporate or fluffy language.
• •Highlight the Artist: Emphasize that the products are designed by a real artist, Sean Brown. This reinforces the value of craftsmanship and authenticity.
• •Use Storytelling: Share the inspiration behind the designs when appropriate. This creates a personal connection with the audience.
• •Balance Edge with Positivity: While the brand has an edge, its core is positive. The copy should reflect this duality, inspiring confidence rather than negativity.
• •Engage Authentically on Social Media: Respond to comments and messages in the brand's true voice—personable, direct, and appreciative. Continue to use hashtags that align with the street art and pop art culture.

Social Perception

The public perception of noGuff appears to be that of a niche, artist-driven brand with a strong, unique aesthetic. Those who interact with the brand are appreciative of the art and the quality of the products. The brand has a positive local reputation for unique, artist-made items. The limited number of reviews and media mentions indicates that the brand has an opportunity to grow its broader market awareness.

Copy Examples

• •Wear your art on your sleeve. Our latest collection of hand-screened tees is here, featuring new designs by noGuff. It’s more than a shirt; it’s a statement. Live with no guff.
• •Some things need to be said. And some art needs to be seen. Our new foil print, 'Your Lies,' is designed to catch the light and the truth. Get yours now.
• •Tag your world. Our weather-resistant vinyl stickers are made to last, just like your attitude. Perfect for your laptop, car, or anywhere you want to leave your mark. #noGuff
• •Give a gift with guts. For the ones who are unapologetically themselves, our collection of prints and apparel is the perfect way to show you get them. Shop the noGuff gift guide.
• •In a world full of noise, be a clear voice. Since 2012, noGuff has been about living with purpose and positivity. No excuses. No compromises. Just authentic art for authentic people. This is noGuff.