Brand Tone

Authentic, Passionate, and Quality-Focused

Brand Values

• •Heritage and Tradition
• •Uncompromising Quality
• •Customer-Centric Approach

Best Practices

• •Always find opportunities to weave the brand's rich 90-year history into the narrative. This is a unique selling proposition that builds immediate trust and authority.
• •Use descriptive language that evokes the tactile softness and comfort of the products. Combine this with clear explanations of the functional benefits, such as breathability, durability, and fit.
• •Continue to integrate customer testimonials into product descriptions and social media posts. This social proof is invaluable and aligns with the brand's customer-centric values.
• •The brand's voice should remain that of a passionate artisan who is an expert in their craft, but who is also warm and approachable. Avoid overly corporate or "salesy" language.
• •Share details about the knitting process, the machinery used, and the choice of materials. This not only justifies the premium quality of the products but also engages customers who are interested in the "how" behind what they buy.

Social Perception

Trusted, High-Quality, and Comfortable

Copy Examples

• •Experience the gentle embrace of pure silk. Our new neck warmer, crafted with the same dedication we've poured into our knits since 1927, is designed for ultimate comfort and timeless style. Feel the Noguchi Knit difference.
• •Born from 90 years of knitting expertise, this beanie is more than just an accessory; it's a testament to quality. Made with a unique seamless knitting technique and a cashmere blend, it offers a perfect, gentle fit that won't stretch out. For every season, for every day.
• •From our family to yours, with warmth. Noguchi Knit began in a small factory in Osaka in 1927. Four generations later, our passion for creating exceptional knitwear remains the heart of our craft. We believe in using the finest materials and time-honored techniques to create pieces you'll not only love to wear but will also stand the test of time.
• •This season, we're proud to introduce a new range of knitwear that continues our family's legacy of quality and care. Each piece is thoughtfully designed and meticulously crafted in our Osaka workshop to bring you unparalleled comfort and lasting style. Explore the new collection and find your new favorite.
• •In a world of fast fashion, choose craftsmanship that lasts. At Noguchi Knit, we've been creating high-quality knitwear for over 90 years. Our pieces are made with premium, durable materials designed to be cherished. Shop our collection and embrace timeless style.