Brand Tone

Passionate, Sophisticated, Reassuring, Friendly, Modern

Brand Values

• •Quality & Gourmet Experience
• •Health & Wellbeing
• •Authenticity & Craftsmanship
• •Inclusivity & Accessibility (for gluten-free individuals)
• •French Gastronomic Heritage (adapted)

Best Practices

• •Embrace Passionate & Gourmet Language: Use descriptive, evocative words that convey the deliciousness and high quality of the products (e.g., "exquisite," "decadent," "artisanal," "flavorful," "perfectly baked").
• •Maintain an Element of French Sophistication: Incorporate a touch of elegance in phrasing and vocabulary. While being friendly, avoid overly casual slang that might dilute the "gourmet French gastronomy" image.
• •Always Reassure about Gluten-Free Integrity: Clearly and confidently state "100% gluten-free" where appropriate. This builds trust and directly addresses the primary need of the core audience.
• •Highlight Freshness and Quality Ingredients: Emphasize "homemade," "carefully sourced," "organic," and "local" when applicable to reinforce the brand's commitment to quality and health.
• •Speak to the Joy of Inclusive Indulgence: Focus on the pleasure and freedom Noglu offers – the ability for those avoiding gluten to enjoy beautiful, delicious food without worry. Frame it as an elevation of experience, not a restriction.

Social Perception

A Haven for Gluten-Free Eaters, High Quality, Sometimes Pricey, Pioneering & Trustworthy, Chic and Appealing, More Than Just Gluten-Free

Copy Examples

• •Parisian mornings, reimagined. Our 100% gluten-free croissant offers all the flaky, buttery perfection you dream of, crafted with passion and the finest ingredients. Indulge with confidence. ✨ #NogluParis #GlutenFreeCroissant #ParisianPerfection #SansGlutenMaisPasSansPlaisir
• •Noglu: Where Gourmet Meets Gluten-Free. Experience the art of French pâtisserie and cuisine, entirely without gluten. Taste the passion, trust the quality.
• •Surrender to a moment of pure indulgence with our decadent gluten-free chocolate cake. Rich, moist, and intensely flavorful, each slice is a testament to our belief that dietary needs should never mean compromising on exquisite taste. Lovingly handmade in our Parisian kitchen.
• •Elevate your next event with Noglu’s bespoke gluten-free catering. From delicate canapés to show-stopping desserts, we bring a touch of French elegance and gourmet flavor to every occasion, ensuring all your guests can dine with delight and confidence.
• •Be the first to taste the essence of [Season]! Our new [Pastry Name] has arrived – a symphony of seasonal flavors, masterfully created by our chefs and, as always, 100% gluten-free. Visit us and let your taste buds rejoice.