Brand Tone

Creative, Personal, and Unconventional

Brand Values

• •Originality and Individuality
• •Creativity and Innovation
• •Craftsmanship
• •Functionality

Best Practices

• •Always Emphasize "One-of-a-Kind": This is your strongest unique selling proposition. Use phrases like "no two are the same," "your own unique Nogginz," or "a true original" in product descriptions, ads, and social posts to reinforce this core value.
• •Maintain the Personal "Lu" Voice: Continue writing in the first person ("I created," "My latest collection") whenever appropriate, especially in emails, social media captions, and the 'About' page. It builds trust and authenticity.
• •Lead with Creativity and Uniqueness, Follow with Function: In your copy, first capture attention with the creative and unique aspects of the Nogginz ("A funky take on the classic beanie"). Then, introduce the practical benefits ("with a handy pocket for your keys").
• •Use Descriptive and Evocative Language: Instead of just saying "beanie," use more engaging terms like "your noggin's new best friend," "a piece of wearable art," or "the funkiest beanie on the block." This matches the creative spirit of the products.
• •Create a Hashtag Strategy: Solidify your brand's digital identity. Use a primary hashtag like #NogginzByLu consistently. Add secondary, descriptive hashtags like #UniqueBeanies, #BeanieWithAPocket, #HandcraftedHeadwear, and #ShopSmallCreateBig to improve discoverability among audiences who value originality and small businesses.

Social Perception

niche, creator-driven micro-business

Copy Examples

• •Why fit in when your beanie can stand out? Introducing our latest drop of one-of-a-kind Nogginz. Each one designed, created, and sent off by me, Lu. No two are the same—just like you. Find your perfect match on the site now (link in bio!). #NogginzByLu #UniqueBeanies #HandcraftedOriginals
• •Tired of the same old hats? So was I. That's why I created Nogginz—a totally fresh take on the classic beanie. From reversible styles to our fan-favorite pocket beanies, every piece is unique. Shop small, stand out. Discover the collection at nogginzbylu.com.
• •Meet your new favorite accessory—and storage solution. Our Pocket Nogginz gives you the warmth and style of a classic beanie with a funky, convenient twist. It's the perfect spot for your keys, cards, or cash. Handcrafted to be as unique as you are. Get yours and keep your essentials close.
• •My name is Lu, and I love rethinking everyday items. I looked at the classic beanie and saw a canvas for something more—something unique, personal, and a little unconventional. That's how Nogginz by Lu was born. Every beanie you see here is a one-of-a-kind creation, made to help you express your individuality. Welcome to my world of funky, functional headwear.
• •Your beanie is boring. Let's fix that. Welcome to Nogginz by Lu, where every single hat is one-of-a-kind. Seriously. No repeats. Ever. Find your Nogginz.