Brand Tone

Sophisticated & Luxurious, Informative & Expert, Passionate & Authentic, Nurturing & Empowering, Conscious & Responsible

Brand Values

• •Purity & Naturalness
• •Efficacy & Performance
• •Sustainability & Responsibility
• •Transparency
• •Holistic Well-being & Transformation
• •Quality & Luxury
• •Cruelty-Free

Best Practices

• •Embrace Sophisticated Simplicity: Use clear, elegant language that reflects the premium nature of the products without being overly technical or alienating. Focus on the luxurious experience and the purity of the ingredients.
• •Educate with Passion: Share the science and benefits of the unique formulations (like plant juice bases and liposomal delivery) in an engaging and informative way, conveying the expertise and passion behind the brand.
• •Champion Authenticity and Transformation: Consistently weave in the brand's core messages of "Transformation starts inside" and "Echt ist das neue Schön" to resonate with consumers seeking genuine well-being and natural beauty.
• •Highlight Sensory Experience & Ritual: Describe the textures, natural fragrances (e.g., "fine aromas," "delicate textures," "blumige Duftbouquet mit harmonisierenden Aromen von Jasmin und Vanille"), and the ritualistic aspect of using NOELIE products to appeal to the desire for a pampering, holistic experience.
• •Maintain Visual Cohesion: Ensure all visual content (photography, videography, graphics) aligns with the brand's aesthetic: clean, nature-inspired, luxurious, and authentic. This reinforces the verbal tone and creates a strong, recognizable brand identity.

Social Perception

High-Quality & Effective, Luxurious & Premium-Priced, Trustworthy & Natural, Innovative, Ethical & Sustainable, Founder-Driven

Copy Examples

• •Headline: Experience the Alchemy of Nature. Discover NOELIE. Body: Immerse your skin and hair in the pure essence of NOELIE. Our certified organic active ingredient cosmetics, crafted with fresh plant juices and potent natural extracts, deliver transformative results you can see and feel. Begin your journey to radiant, authentic beauty. #NOELIEBeauty #OrganicLuxury #TransformationInside
• •Headline: Beyond Clean Beauty. This is Certified Efficacy. Body: At NOELIE, "natural" is not just a claim, it's our promise. Powered by high-performance botanicals and innovative science, our COSMOS Organic certified formulas work in harmony with your body to reveal your healthiest skin and hair. Experience the NOELIE difference: 100% pure, 100% effective. #NoelieNaturkosmetik #ProvenResults #SustainableBeauty
• •Headline: Your Daily Ritual, Elevated. Body: Transform your everyday routine into a luxurious act of self-care with NOELIE. From our revitalizing shampoos to our age-defying serums, each product is a sensory delight, designed to nourish deeply and restore your natural radiance. Because real beauty is a feeling. #NOELIEmoments #SelfCareLuxury #EchtIstDasNeueSchoen
• •Headline: Unlock Nature's Potency. Unleash Your Radiance. Body: NOELIE harnesses the most potent, ethically sourced ingredients from around the world. Our unique liposomal technology ensures these precious actives penetrate deeply, working from within to regenerate and revitalize. It's not just skincare, it's a new beginning for your skin. #NOELIEScience #NaturalInnovation #RadiantYou
• •Headline: Consciously Crafted. Visibly Transformative. Body: Choose beauty that aligns with your values. NOELIE is committed to sustainability, from our pollutant-free raw materials to our eco-friendly packaging. Experience the power of nature with products that are as kind to the planet as they are to your skin. #NOELIESustainable #EthicalBeauty #PurePerformance