Brand Tone

Personal & Authentic, Passionate & Purpose-Driven, Empowering & Confident, Youthful & Trendy, Creative & Handmade

Brand Values

• •Sustainability
• •Ethical Production
• •Individuality & Self-Expression
• •Confidence & Empowerment
• •Craftsmanship & Quality

Best Practices

• •Stay True to Your "Why": Always circle back to the core values of sustainability, ethical production, and empowerment. Let this passion shine through in all communications.
• •Founder's Voice: Continue to use Kyla's personal involvement and story in communications, especially on platforms like TikTok. Authenticity builds trust.
• •Engage with Your Community: Respond to comments and messages with the same personal, friendly, and passionate tone. Foster a sense of connection.
• •Visual Consistency: Ensure that imagery and video content align with the youthful, trendy, beachy, and eco-conscious vibe. Highlight the handmade process and the beauty of the materials.
• •Educate & Inspire: Share information about sustainable practices, the benefits of slow fashion, and how customers are making a difference with their purchase, all while maintaining an upbeat and inspiring tone.

Social Perception

Positive but Niche, Eco-Conscious & Ethical Choice, Personal and Relatable, Growing Awareness

Copy Examples

• •Headline: Dive into Summer, Sustainably. ✨ Body: Your dream bikini, handmade with love in Florida just for you. Using recycled fabrics, because our planet is as beautiful as you'll feel. #NoelaniTheLabel #SustainableSwim #HandmadeWithLove
• •Headline: More Than Just a Bikini. It's a Statement. Body: Stand out and feel amazing knowing your Noelani The Label piece was ethically crafted to fight fast fashion. Made to order, made for you. #EthicalFashion #SlowSwim #ConfidenceInEveryStitch
• •Headline: Sun-Kissed & Sustainable. ☀️🌿 Body: Get that perfect beach glow in swimwear that’s kind to the Earth. Discover unique prints on buttery-soft recycled fabrics. Design your vibe! #EcoChic #FloridaMade #BeachGirlAesthetic
• •Headline: Handmade Happiness, One Bikini at a Time. Body: From my studio to your next adventure! Each Noelani The Label bikini is sewn by me, Kyla, ensuring quality, sustainability, and a sprinkle of sunshine. Thanks for supporting my dream! #SmallBusinessLove #SustainableStyle #MadeToOrderSwim
• •Headline: Feel Beautiful. Swim Responsibly. Body: Noelani The Label is all about empowering you with gorgeous, custom-fit swimwear that doesn’t cost the Earth. Join the slow fashion wave! #EmpoweredByNoelani #RecycledFabrics #UniqueSwimwear