Brand Tone

Calm, Authentic, and Nature-Inspired

Brand Values

• •Natural Materials
• •Craftsmanship and Human Touch
• •Connection
• •Sustainability and Ethical Production
• •Timeless Design and Longevity
• •Simplicity and Purpose
• •Wellbeing and Healthy Homes
• •Authenticity and Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the core tone characteristics (e.g., calm, authentic, sophisticated, warm), preferred vocabulary (e.g., "connection," "natural," "handcrafted," "sanctuary," "soulful"), and things to avoid (e.g., overly casual slang, aggressive sales tactics, technical jargon without explanation).
• •Immerse in Brand Philosophy: Ensure all writers deeply understand Nodi's core values – natural materials, craftsmanship, connection, sustainability, and wellbeing. This understanding should naturally infuse the copy.
• •Prioritize Storytelling: Focus on the "why" behind the products – the artisans, the origin of materials, the inspiration, and the feeling they evoke in a home, rather than just listing features.
• •Use Sensory Language: Emphasize texture, feel, and the visual beauty of the natural materials. Words like "tactile," "soft," "warm," "lustrous," "earthy" can help convey the product experience.
• •Maintain Visual and Textual Harmony: Ensure the copy aligns with the brand's visual aesthetic (minimalist, natural, warm). The language should complement the imagery used on the website, social media, and marketing materials. Consistency across all touchpoints reinforces the brand identity.

Social Perception

High-Quality and Luxurious, Ethical and Conscious Choice, Design-Led and Aesthetically Pleasing, Trustworthy and Reputable, Warm and Soulful, Investment Pieces.

Copy Examples

• •Instagram Post (Image: Close-up of a textured wool rug, sunlight streaming in): Feel the day unfold. Our handwoven wool rugs are a quiet invitation to slow down, breathe deeply, and reconnect. Crafted from nature's finest, for the soul of your home. #NodiRugs #HandmadeHome #NaturalLiving #Texture #Connection
• •Website Product Description (For a Jute Rug): Woven from the earth, for your sanctuary. The tactile warmth of our [Rug Name] Jute Rug brings an honest beauty to any space. Each knot, each fibre, tells a story of artisanal skill and sustainable sourcing. Ground your moments in nature. [Learn more about our Jute journey].
• •Facebook Ad (Carousel showing different rugs in beautiful interiors): Transform your house into a haven. At Nodi, we believe home is a feeling – a place to nestle, connect, and recharge. Discover our collection of handcrafted, natural fibre rugs, each designed to bring warmth, texture, and a quiet elegance to your everyday. Shop the collection.
• •Email Newsletter Snippet (Subject: The Beauty of Imperfection): In a world of mass production, we cherish the human touch. Our rugs are handcrafted by skilled artisans, making each piece subtly unique. These perfect imperfections are not flaws, but the soulful marks of a story woven by hand. Embrace the authentic. Explore our new arrivals.
• •Pinterest Pin Description (Image: A styled room with a Nodi rug as the centerpiece): Creating spaces that breathe. A Nodi rug is more than a floor covering; it's the foundation for a life lived with intention. Natural fibres, timeless design, and ethical craftsmanship. Find your ground. #NodiStudio #InteriorInspo #HandmadeRugs #SustainableDesign #HomeSanctuary