Brand Tone

Warm & Welcoming, Inspiring & Encouraging, Authentic & Relatable, Passionate & Joyful, Helpful & Nurturing

Brand Values

• •Health & Wellness
• •Simplicity & Accessibility
• •Flavor & Deliciousness
• •Community & Connection
• •Authenticity & Realness
• •Generosity & Inspiration
• •Family & Love

Best Practices

• •Embrace Teri's Voice: Always write as if Teri herself is speaking. Use her characteristic warmth, enthusiasm, and encouraging phrases like "Let's go!", "Don't be afraid to fail," and "food is my love language."
• •Focus on Connection, Not Just Food: While recipes are central, weave in elements of community, shared experiences, and the joy of cooking for loved ones. Ask questions to encourage engagement.
• •Maintain Authenticity: Be genuine and relatable. Share the "why" behind recipes or tips, and don't shy away from showing the human side of the brand.
• •Highlight Health and Deliciousness Hand-in-Hand: Emphasize that healthy eating (Whole30, gluten-free, etc.) can and should be incredibly flavorful and enjoyable. Use positive, vibrant language to describe food.
• •Be Visually Consistent (where applicable): While this is about copywriting, ensure that the text complements the brand's visual style, which is typically bright, clean, and appetizing. The copy should evoke the same feeling of quality and care.

Social Perception

Trusted Food Authority, Inspirational Figure, Warm and Engaging Personality, Creator of "Must-Have" Recipes, High-Quality Content Creator

Copy Examples

• •Instagram Post (New Recipe): "Hello, sunshine! ☀️ Ready to bring a little magic to your midweek meal? My new Lemon Herb Roasted Chicken is simple, bursting with flavor, and waiting to make your dinner table shine. Don't be afraid to get those hands messy – it's just food, and it’s going to be delicious! Grab the recipe on nocrumbsleft.net and let's get cooking together! #nocrumbsleft #everydaymarvelous #healthyrecipes #chickendinner #easycooking"
• •Facebook Ad (Cookbook): "Tired of the 'what's for dinner?' dilemma? Let me help you bring joy back to your kitchen! My 'No Crumbs Left' cookbook is packed with healthful, easy-to-follow recipes that your whole family will love. Food is my love language, and I can't wait to share it with you. Click to bring home your copy and let's make every meal marvelous! [Link] #nocrumbsleftcookbook #whole30recipes #glutenfree #familymeals #cookinginspiration"
• •Email Newsletter Snippet (Friday Favorites): "Happy Friday, lovely people! This week, I’m sharing a little secret to my all-time favorite Green Goddess dressing (it’s one of my Magic Elixirs!). Plus, a peek into my recent farmers market adventure – so much inspiration! Remember, your kitchen is a place for joy and creativity. Let's make something wonderful this weekend. Full recipe and stories on the blog! Warmly, Teri. #fridayfavorites #nocrumbsleft #magicalixirs #kitchentips #communitylove"
• •Product Description (Ceramic Bowl): "Meet your new favorite kitchen companion! This handcrafted Marinated Red Onion Bowl isn't just beautiful; it's designed with love, right from my kitchen to yours. Perfect for serving up my signature onions or any of your delicious creations. Because every detail matters when you're making food with heart. Add a touch of nocrumbsleft magic to your home. #nocrumbsleftpottery #handcrafted #kitchenessentials #foodislovelanguage #everydayelegance"
• •TikTok Video Intro (Quick Tip): "Hey everyone, Teri here! Want to know my trick for the PERFECTLY juicy chicken breast every single time? It's easier than you think! Let’s roll up our sleeves – no fear, just flavor! 😉 Watch this! #nocrumbslefttips #cookingtips #kitchenhacks #healthycooking #letscook"