Brand Tone

Proudly Obsessive/Passionate, Humorous & Relatable, Informal & Conversational, Community-Focused & Inclusive, Empathetic & Supportive

Brand Values

• •Unconditional Love for Dogs
• •Dedication & Effort
• •Community & Belonging
• •High Standards for Pet Care
• •Authenticity & Embracing Quirks

Best Practices

• •Embrace the "No Chill" Persona: Consistently use language that reflects passion, dedication, and a touch of humorous obsession. Own the "crazy" and reframe it as love.
• •Use Relatable Humor: Incorporate memes, jokes, and everyday scenarios that resonate with the experiences of highly involved dog moms. Keep it light-hearted even when talking about serious dedication.
• •Foster Community: Actively encourage engagement, user-generated content, and discussions. Use inclusive language like "we," "us," and "our tribe."
• •Be Unapologetically Enthusiastic: Don't shy away from expressing extreme love and care for dogs. The tone should always be genuine and heartfelt, even when it's over-the-top.
• •Speak Their Language: Use terms and phrases common within the dedicated dog owner community (e.g., "fur baby," "pawrent," "zoomies"), but ensure it aligns with the slightly more intense "no chill" angle.

Social Perception

Niche & Specific, Relatable for the Target Audience, Potentially Perplexing for Outsiders, Positive Connotation within its Community, Aspirational for some Dog Owners

Copy Examples

• •They call it 'extra.' We call it Tuesday. 🤷‍♀️ Because 'good enough' isn't in our vocabulary when it comes to our fur babies. Tag a fellow #NoChillDogMom who gets it! #DogMomLove #SpoiledDog #ButNotSorry
• •Hydration for you, hydration for your CEO of the household (Canine Executive Officer, obviously). Our Ether bottle means one less thing to juggle on your adventures. Because being a #NoChillDogMom is a full-time job, and we're here to make it a tiny bit easier. Click to snag yours!
• •Yep, We're *Those* Dog Moms. And We're Proud.
• •Welcome to the club for dog moms who are delightfully 'too much.' Shop No Chill Dog Mom – where passion meets pawsome products.
• •Do you research dog food like it's your PhD thesis? Does your dog have more outfits than you? You might be a No Chill Dog Mom! Join our community and find gear that matches your level of devotion. #NoChillDogMom #DogObsessed #CrazyDogLadyAndProud