Brand Tone

empowering, sophisticated, and aspirational

Brand Values

• •Empowerment
• •Quality and Timelessness
• •Sustainability
• •Accessibility

Best Practices

• •Maintain an Empowering Tone: All copy should uplift and inspire the target audience. Use strong, confident language that reflects the brand's empowered ethos.
• •Highlight Quality and Detail: Consistently mention the high-quality materials, meticulous craftsmanship, and timeless nature of the garments. This reinforces the value proposition.
• •Emphasize a 'More Than Basic' Philosophy: The brand name itself is a key part of its identity. Use it to create a narrative that positions the brand and its customers as being above the ordinary.
• •Incorporate Sustainability Messaging: Weave in the brand's commitment to eco-friendly practices where relevant. This appeals to the conscious consumer.
• •Foster a Sense of Community: Use inclusive language and calls-to-action that invite customers to join the '#nobasicclub.' Encourage user-generated content and interaction to build a loyal following.

Social Perception

A chic and modern ready-to-wear brand for women. They are seen as a brand that offers on-trend, eco-friendly clothing. The brand encourages community building through its loyalty program and engagement on social media platforms like Instagram.

Copy Examples

• •Beyond the trend. Beyond the ordinary. Discover the new collection that redefines everyday elegance. For the woman who is anything but basic.
• •Dress for the position you want, not the one you have. Our new tailored suit: for the woman who leads. #NoBasic #WomenInPower
• •Your wardrobe is an investment in yourself. Let's make it count.
• •From boardroom to cocktails, this dress is designed for every facet of your dynamic life. Crafted with sustainable fabric and timeless design, it’s a piece you’ll treasure for years to come.
• •Life's too short for boring clothes. At NOBASIC, we create more than just fashion; we craft the armor for the modern, empowered woman. Shop now and discover your power.