Brand Tone

Aspirational & Family-Friendly, Stylish & Contemporary, Practical & Reassuring, Value-Oriented

Brand Values

• •Family-Centric
• •Affordability
• •Design & Style
• •Quality & Functionality
• •Customer Satisfaction (Stated)
• •Sustainability (Emerging/Implied)

Best Practices

• •Always Prioritize "Family": Frame product benefits around family life, children's happiness, parental peace of mind, and creating a warm, inviting home environment. Use inclusive and relatable language.
• •Balance Style with Practicality: Highlight the aesthetic appeal (e.g., "Scandi-inspired," "contemporary chic") but always connect it back to real-life usability, durability, and how it solves a family's needs (e.g., "space-saving," "easy to clean," "built to last").
• •Emphasize Value, Not Just "Cheap": While affordability is key, use language like "affordable style," "value for money," "design-led without the designer price tag" to convey quality and style at a good price, rather than just focusing on being the cheapest.
• •Maintain a Positive and Inspiring Voice: Even when addressing practical problems (like storage), keep the tone optimistic and aspirational. Focus on the solutions and the positive impact on family life. Use cheerful and engaging language.
• •Develop a Persona & Voice Guide: Create a simple document outlining the brand's personality traits (e.g., warm, stylish, practical, trustworthy, playful when appropriate for children's items), key vocabulary, and a "do's and don'ts" list for tone. This ensures anyone writing copy understands and can consistently apply the Noa & Nani voice. Address the customer service perception by ensuring reassuring and supportive language in all communications, especially post-purchase.

Social Perception

Stylish and affordable furniture, particularly for children, with attractive designs appealing to both parents and children. However, there is also a negative perception due to poor customer service experiences, including unresponsiveness, difficulty with returns or resolving issues with damaged/incorrect orders, and delivery problems.

Copy Examples

• •Headline: Dreamy Bedrooms, Down-to-Earth Prices. Body: Create the magical space your little one deserves with Noa & Nani. Our award-winning cabin beds and stylish furniture spark imagination without stretching your budget. Sweet dreams are made of this (and solid pine!). Call to Action: Discover Kids' Furniture
• •Headline: Style Meets Smart Storage. Hello, Happy Home! Body: Tired of toy tsunamis and bedroom battles? Noa & Nani brings you beautifully designed furniture that’s packed with clever storage. From chic cabin beds with hidden drawers to elegant sideboards, reclaim your space in style. Call to Action: Shop Smart Storage Solutions
• •Headline: Gather Round in Style. Memories Made Affordable. Body: From bustling family breakfasts to cosy evening meals, our dining sets are designed for real life. Crafted for durability and contemporary charm, Noa & Nani makes it easy to create a welcoming heart in your home, for less. Call to Action: Explore Dining Collections
• •Headline: Designed by Families, For Families. That’s the Noa & Nani Promise. Body: We get it. You want furniture that looks amazing, lasts through playtime, and doesn’t cost the earth. Inspired by our own families, we create pieces that blend contemporary design with everyday practicality and affordability. Call to Action: Learn Our Story
• •Headline: Little Prices. Big Adventures. Unleash Their Imagination! Body: Fuel your child's biggest adventures with beds that are more than just a place to sleep. Our treehouse beds, cabin beds with slides, and themed designs make bedtime the best part of the day. Quality, fun, and value – all tucked in. Call to Action: Shop Adventure Beds