Brand Tone

Youthful, energetic, and empowering, inspiring confidence and fun. The language is accessible, friendly, and has a personal touch from Noa Kirel herself, encapsulating the tagline "Great hairs gives us a feeling of beauty and empowerment."

Brand Values

• •Empowerment
• •Self-Expression
• •Quality and Accessibility
• •Fun and Experimentation
• •Cruelty-Free and Environmentally Friendly

Best Practices

• •Maintain a Youthful and Energetic Tone
• •Focus on Empowerment and Confidence
• •Incorporate Noa Kirel's Persona
• •Highlight the Fun and Experimental Aspect of the Brand
• •Emphasize Quality and Accessibility

Social Perception

The brand is largely perceived as a trendy and desirable choice for young women, benefiting from the positive public image of Noa Kirel as a talented and successful artist. However, the lack of customer reviews makes product perception less clear, and its celebrity association means its image is intertwined with Noa Kirel's public persona.

Copy Examples

• •Unleash Your Inner Popstar with Noa Kirel Beauty. Get the confidence to rock any look with our easy-to-use styling tools.
• •Your Hair, Your Stage. Express yourself and create endless hairstyles with our versatile curling set.
• •From Bad Hair Day to Red Carpet Ready. Our powerful dryer will have you looking and feeling like a star in minutes.
• •The Secret to Noa Kirel's Perfect Hair. Get your hands on the same tools Noa uses to create her iconic looks.
• •Join the A-List. Sign up for exclusive deals, styling tips, and the latest news from Noa Kirel.