Brand Tone

Empowering & Confident, Youthful & Trendy, Glamorous & Bold, Approachable & Fun, Inspirational

Brand Values

• •Self-Expression
• •Confidence
• •Quality & Innovation
• •Cruelty-Free
• •Accessibility/Ease of Use
• •Empowerment
• •Fun & Experimentation
• •Environmental Friendliness

Best Practices

• •Channel Noa Kirel's Voice: Infuse copy with her known personality – energetic, confident, and positive. Use direct quotes or a style that feels like she's speaking to her fans.
• •Emphasize Empowerment and Self-Expression: Consistently use language that encourages individuality, confidence, and the joy of creating one's own look.
• •Keep it Youthful and Current: Use contemporary language, relevant hashtags, and address the audience in a way that resonates with a young, trend-aware demographic.
• •Highlight Key Values: Regularly weave in mentions of core values like "cruelty-free," "easy-to-use," "high-quality," and "innovative technology" to reinforce brand identity.
• •Visual and Textual Cohesion: Ensure that the visual elements (bright, glamorous, energetic) on social media and the website are matched by equally vibrant and engaging written content. The tone should be consistent across all platforms, from product descriptions to social media captions.

Social Perception

Closely Tied to Noa Kirel, Positive Product Association, Aspirational, Trendy and Modern, Ethical Considerations, Engagement

Copy Examples

• •Headline: Unleash Your Inner Popstar. ✨ Body: Get Noa Kirel's signature glam with NK Beauty. Easy-to-use tools, vibrant colors, and endless ways to express YOUR unique vibe. Shine on! #NoaKirelBeauty #ItsALook
• •Headline: Confidence Looks Good On You. Body: Style, set, slay! Our cruelty-free hair tools and makeup are designed for every version of you. Professional results, zero fuss. Ready to own it? #NKBeauty #EmpoweredByBeauty
• •Headline: Your Daily Dose of Glam, Simplified. Body: Noa Kirel believes beauty should be fun and effortless. That’s why her collection is packed with high-quality, user-friendly essentials for that perfect look, anytime. What style will you rock today? #NoaKirelBeauty #EffortlessGlam
• •Headline: Dare to Dazzle. ✨ Body: From bold lips to flawless waves, Noa Kirel Beauty gives you the power to experiment and create. Our innovative, cruelty-free products are here to make your beauty dreams a reality. #NKBeauty #DareToCreate
• •Headline: Get the Look. Feel the Vibe. Body: Inspired by Noa Kirel's iconic style, our collection brings you high-performance beauty that’s all about expressing your true self. Fun, fearless, and always you. Discover your new favorites! #NoaKirelBeauty #BeautyYourWay