Brand Tone

Passionate & Authentic, Community-Oriented & Supportive, Accessible & Convenient, Informative & Storytelling, Proud & Hopeful

Brand Values

• •Local First
• •Sustainability
• •Quality
• •Support for Small Producers
• •Community & Rural Development
• •Transparency & Traceability
• •Accessibility

Best Practices

• •Always Emphasize "Local": Ensure the words "local," "locally produced," "Norrbotten," "Västerbotten," and names of specific local areas or producers are central. This reinforces the core identity.
• •Tell the Story: Go beyond just listing products. Share the narratives of the producers, the journey of the food, or the impact of buying local. This builds connection and authenticity.
• •Maintain a Warm and Passionate Voice: Write with genuine enthusiasm for the products, the producers, and the mission. Avoid overly corporate or impersonal language.
• •Highlight Sustainability and Community Impact: Consistently weave in the benefits of supporting local – for the environment, the local economy, and the preservation of food traditions.
• •Be Clear and Accessible: While passionate, ensure the information about how to buy, where to find products, and the benefits are clear, straightforward, and easy for everyone to understand.

Social Perception

Positive & Respected, Champion of Local & Small-Scale, Sustainable & Ethical Choice, Facilitator, Growing Influence

Copy Examples

• •Headline: Taste the Heart of Norrland. Discover a Harvest of Local Flavors. Body: At Noah - Lokal Mat, we bring the best of our region's farms and artisans straight to your table. Every bite tells a story of tradition, quality, and a commitment to a thriving local community. Shop now and savor the difference. Call to Action: Explore Local Goodness.
• •Headline: More Than Food. It's Our Future. Choose Local. Choose Sustainability. Body: Supporting Noah - Lokal Mat means you're investing in shorter food miles, fresher products, and the future of our local farmers. Join us in building a more sustainable Norrbotten and Västerbotten, one delicious meal at a time. Call to Action: Make a Sustainable Choice Today.
• •Headline: From Our Neighbors' Hands to Your Home. Body: We partner with passionate local producers, the heroes behind the incredible taste of our region. Noah - Lokal Mat makes it simple to fill your kitchen with their dedication and craft. Call to Action: Meet Our Producers & Shop Their Goods.
• •Headline: Real Food, Real People, Real Local. Body: Tired of wondering where your food comes from? At Noah - Lokal Mat, we celebrate transparency. Know your farmer, know your food, and taste the authentic flavors of our land. Easy to order online, easy to find in stores. Call to Action: Find a Store or Shop Online.
• •Headline: Award-Winning Sustainability, Delivered. Body: We're honored to be recognized for our commitment to a greener food system! When you choose Noah - Lokal Mat, you're part of a movement that values our planet and our local heritage. Experience the taste of award-winning local food. Call to Action: Taste the Difference.