Tono de Marca

Sophisticated, Minimalist, and Warm

Valores de Marca

• •Timeless Craftsmanship
• •Intentional Simplicity
• •Preserving Moments
• •Sustainable Materials
• •Customer-Centricity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the "why"—the memory, the feeling, the art. Then, follow up with the "what"—the specific, high-quality features of the frame (e.g., "sustainably sourced wood," "UV-protective glass").
• •Use a "You" and "Your" Focus: Center the copy on the customer. Instead of "Our frames are high-quality," write "Your memories deserve the highest quality." This makes the message more personal and engaging.
• •Embrace Negative Space: Just like minimalist design, minimalist copy is powerful. Use short sentences, concise paragraphs, and clear headings. Avoid jargon and unnecessary words to let the core message shine.
• •Maintain a Consistent Vocabulary: Create a short list of on-brand words (e.g., "timeless," "intentional," "crafted," "moments," "elevate") and a list of words to avoid (e.g., "cheap," "deal," "funky," "cool"). Use this to guide all your writing.
• •Tell a Story in Every Piece of Content: Whether it's a product description or a social media post, frame it as part of a larger story. A product isn't just wood and glass; it’s the final step in showcasing a personal journey. This elevates the brand beyond being a simple commodity.

Percepción Social

The brand should be perceived as the go-to choice for individuals with a keen eye for interior design and quality. Customers should see Noah Frames as a premium, but accessible, brand that offers more than just a product—it offers a way to elevate their personal spaces. It is viewed as trustworthy, stylish, and invested in both its craft and its customers' stories.

Ejemplos de Copy

• •Frames for the Art of Living. Your memories, beautifully held.
• •The Aspen Oak Frame. Crafted from a single piece of sustainably sourced oak, the Aspen frame features a clean, minimalist profile designed to complement, never compete. Its natural grain and warm finish bring a touch of organic elegance to your most cherished photographs and art prints. Preserve your moments with intention.
• •Some stories deserve more than a digital gallery. Give your favorite moments a timeless home with Noah Frames. Our minimalist designs are crafted to honor your art and memories. Explore the collection at the link in bio. #NoahFrames #FrameYourStory #ModernHome
• •Inside: A simple way to elevate your space.
• •At Noah Frames, we believe a frame is more than just a border. It’s a quiet guardian of a captured laugh, a travel memory, or a piece of art that speaks to you. That’s why we obsess over the details—from the sustainable wood we source to the clean lines we design—ensuring every frame we craft is worthy of what you place inside it.