Brand Tone

whimsical, introspective, and approachable

Brand Values

• •Creativity and Originality
• •Storytelling
• •Embracing Imperfection
• •Conscious Consumption
• •Authenticity

Best Practices

• •Lead with Story: Always frame products within a narrative. Whether it's the origin of a character or the inspiration behind a collection, storytelling is central to the brand.
• •Use Whimsical and Evocative Language: Employ words that inspire imagination and a sense of wonder. Terms like "creatures," "tales," "adventures," and "whispers" will reinforce the brand's tone.
• •Embrace the 'Imperfect' in Your Messaging: Talk about the beauty of flaws and the uniqueness of each character. This aligns with the "Misfortunes" concept and fosters a sense of inclusivity.
• •Maintain a Personal and Approachable Voice: Write as if you are speaking directly to a friend. Use "I" and "you" to create a personal connection, echoing the artist-led nature of the brand.
• •Be Thoughtful and Introspective: Don't be afraid to touch on deeper themes like the nature of desire or the search for belonging, as seen in the "Wishlist" project. This adds substance to the brand and resonates with a mindful audience.

Social Perception

The public perceives Noa Goffer Shop as an artistic and authentic brand. She is seen as a talented illustrator with a unique and engaging perspective. Her "Wishlist" project, in particular, has been praised on platforms like TikTok and in online articles for its creative and mindful approach to consumer culture. The brand seems to resonate with an audience that appreciates art, storytelling, and a more conscious lifestyle. The packaging, which uses recycled paper and cotton string, also likely contributes to a positive perception among environmentally-conscious consumers.

Copy Examples

• •Meet Beatrice. She carries a cloud of forgotten dreams and finds joy in the quietest moments. A gentle reminder that there's beauty in our quirks. Find her in the shop and let her share her story with you.
• •Tired of mass-produced decor? Your walls are telling a story. Let it be one of imagination and wonder. Discover the whimsical world of Noa Goffer Shop, where every character has a tale to tell. Shop our collection of art prints and illustrated goods.
• •Noa Goffer Shop is more than just a store; it's a sanctuary for the beautifully imperfect. Born from a love of storytelling and a sketchbook full of whimsical creatures, each piece is a celebration of the unique and the forgotten. Welcome to our family of Misfortunes.
• •In a world that often feels too polished, we invite you to embrace the charm of the peculiar. Our new collection of illustrated treasures is here, ready to bring a touch of playful introspection to your everyday. Come find a new friend.
• •Not just a keeper of keys, but a companion for your adventures. This little character is a piece of a larger story, a reminder to find the magic in the small things. Attach it to your world and carry a bit of wonder with you.