Brand Tone

Curated, Nostalgic, and Stylish. The language used across the website and social media is consistently warm and evocative. Phrases like "oozing with individuality," "laid-back, stylish, eclectic look," and "nostalgic about the place we call home" establish a tone that is both sophisticated and approachable. The brand speaks to a customer who appreciates design, quality, and the emotional connection to their living space. The tone is aspirational yet accessible, focusing on enhancing personal style and well-being through thoughtfully selected items.

Brand Values

• •Individuality and Unique Design: Offering "uniquely designed, quality goods" and sourcing culturally inspired pieces.
• •Quality and Curation: Positioning itself as a "destination for those looking for fabulous homeware," implying a high level of curation and commitment to quality.
• •Emotional Connection to Home: Believing that "Great design has the power to positively affect how we feel" and focusing on the home as a place of comfort, style, and personal history.
• •Community and Local Roots: Grounding itself in its location in the "beautiful medieval market town of Faversham," appealing to a sense of community and British heritage.

Best Practices

• •Use Evocative and Nostalgic Language: Employ words that trigger feelings of comfort, nostalgia, and personal style. Phrases like "inherited treasures," "a place we call home," and "positively affect how we feel" align perfectly with the brand's core message.
• •Emphasize Curation and Uniqueness: Consistently highlight that products are hand-picked, sourced internationally, or part of an exclusive in-house design. This reinforces the value proposition of offering something special that can't be found in mass-market stores.
• •Maintain a Warm and Sophisticated Tone: The voice should never be overly casual or corporate. It is that of a knowledgeable and stylish friend offering advice on creating a beautiful home.
• •Tell a Story: Frame products not just as objects, but as additions to the customer's life and home story. Connect items to experiences, feelings, or a desired aesthetic (e.g., "for cozy evenings," "to create a stylish, eclectic look").
• •Ground the Brand in its Location: Occasionally referencing Faversham, the Kent Coast, or its European design influences adds a layer of authenticity and charm that differentiates the brand from purely online competitors.

Social Perception

Public perception appears to be that of a charming and well-regarded local boutique. Mentions describe it as a "real Aladdin's cave" and a destination for "fabulous homeware." The brand is featured on the Faversham Market website, reinforcing its identity as an integral part of the local retail community. The brand's portrayal in local online media is consistently positive, focusing on its unique interior and curated product selection. The perception is that of a premium, independent retailer offering distinct and stylish goods.

Copy Examples

• •Your Home, Your Story. Discover uniquely designed pieces that marry timeless style with eclectic charm. Welcome to No77.
• •There’s a certain magic in finding that one piece that completes a room. Our latest collection of culturally inspired homewares is here to help you tell your story. #No77 #Faversham #Curation #Homeware
• •Evoke the feeling of a tranquil coastal evening. Hand-poured and beautifully scented, this candle is more than a fragrance; it's an invitation to unwind and feel utterly at home.
• •We believe great design should feel personal. It's about blending the new with the nostalgic to create a space that's stylishly, unapologetically you. #EclecticHome #StyledByNo77 #InteriorDesign
• •For the Love of Home | Fresh Finds from No77