Brand Tone

Approachable, fun-loving, a little irreverent, and focused on entertainment and a good time.

Brand Values

• •Entertainment: Providing Vancouver's sexiest dancers and a lively showroom experience.
• •Hospitality/Good Vibes: Good food, good vibes, and great hospitality, aiming for a comfortable, 'like family' feel.
• •Longevity/Legacy: Proud of its long history and notable past performers/events.
• •Safety & Friendliness: Stated as a priority on their website.
• •Fun & Excitement: Positioned as a place for celebrations and a memorable night out.

Best Practices

• •Embrace the Legacy, Lightly: Acknowledge the history and iconic status, but keep the tone fresh and current, not dated. Use phrases like 'Vancouver's famous Gastown' or 'legendary.'
• •Keep it Playful and Witty: Use humor and a slightly irreverent tone, especially in social media and shorter ad copy. Think 'Vaxed and Waxed' style wit.
• •Focus on the 'Good Times' Experience: Emphasize fun, excitement, good food, and a welcoming atmosphere for a night out. Use words like 'lively,' 'exciting,' 'unwind,' 'good vibes.'
• •Be Confident, Not Crude: While it's an adult entertainment venue, the copy should maintain a level of professionalism and focus on the entertainment and hospitality aspect rather than being overly explicit or vulgar in general marketing.
• •Authenticity is Key: Reflect the actual atmosphere described by positive customer experiences – friendly, safe, and entertaining. Match the energy seen on their TikTok.

Social Perception

Iconic Vancouver landmark known for adult entertainment, surprisingly good food, mixed reviews regarding service and pricing, located in a less desirable area, and potentially welcoming to a broader audience.

Copy Examples

• •Headline: Your Dad Had Stories. Time to Make Yours. No5 Orange – Legendary Nights Guaranteed. Body: For decades, The 5 has been Vancouver's go-to for unforgettable entertainment. We've got the dancers, the drinks, and the dining. What are you waiting for?
• •Headline: Good Food. Good Vibes. Great Company. (And Yeah, We Mean the Dancers Too). Body: No5 Orange isn't just a show, it's an experience. Fuel your night with our surprisingly awesome menu and enjoy the best views in Gastown. Open 11 am 'til late!
• •Headline: Stag? Stagette? Just Tuesday? We've Got the Party Covered. Body: Life's too short for boring nights. Bring your crew to The 5 for a legendary celebration. Book your table and let us handle the fun.
• •Social Media Post (with a wink): Pretty sure 'delicious beer' and 'captivating dancers' is a recognized love language. Come find out at No5 Orange tonight! (Inspired by a review)
• •Headline: No5 Orange: Where Vancouver Comes to Play (And Has Been Since Your Dad Was Cool). Body: Experience a true Vancouver landmark. Home to the country's most entertaining dancers, a lively atmosphere, and a surprisingly good burger. See you at The 5!