Brand Tone

Chic and Aspirational, Friendly and Approachable, Informative and Service-Oriented, Enthusiastic and Passionate

Brand Values

• •Quality and Craftsmanship
• •Curated Selection
• •Customer Experience
• •Style and Aesthetics
• •Community Connection

Best Practices

• •Embrace Elevated but Approachable Language: Use descriptive and evocative words that reflect the quality and style of the products (e.g., "exquisite," "handcrafted," "timeless") but maintain a friendly and welcoming tone. Avoid overly technical jargon or overly casual slang.
• •Highlight Curation and Quality: Consistently emphasize the "handpicked" nature of the collections and the quality of the brands and materials. This reinforces the value proposition.
• •Focus on the Customer Experience: Frame copy around how the products or the shopping experience will benefit the customer (e.g., "find your perfect fit," "create your dream space," "enjoy personalized service").
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the sophisticated and stylish imagery used, particularly on platforms like Instagram. The words should enhance the visual story.
• •Be Enthusiastic and Authentic: Let the genuine passion for the products and brands shine through. Authentic enthusiasm is contagious and builds a stronger connection with the audience. When talking about new arrivals or brands, convey genuine excitement.

Social Perception

Appreciation for Product Selection, Seen as a Style Resource, Positive Customer Interactions, Local Gem

Copy Examples

• •Instagram Post (New Arrival - Dress): Step into effortless elegance. ✨ Our new [Brand Name] silk midi dress has just arrived, blending timeless design with a modern touch. Perfect for sun-drenched afternoons and chic evenings. Discover the collection online at no22.no or visit us at Damplassen for a personal styling experience. #No22Damplassen #NewCollection #SilkDress #OsloShopping #StyleInspiration
• •Facebook Ad (Interior Collection): Transform your home into a sanctuary of style. 🌿 At No22 Damplassen, we curate unique interior pieces that tell a story. From handcrafted ceramics to luxurious textiles, find those special touches that make a house a home. Explore our latest interior arrivals this week at Damplassen or shop online. #No22Interiors #Damplassen #HomeDecor #ScandinavianDesign #Oslo
• •TikTok Video Caption (Quick outfit showcase): Weekend vibes loading! ☀️ Mixing classic denim with a pop of color for that perfect casual-chic look. What are your go-to weekend pieces? All items available at No22 Damplassen! #OOTD #No22Style #WeekendLook #FashionTikTok #OsloFashion
• •Website Banner (Seasonal Sale): Discover Your Style for Less. Our seasonal selection of curated fashion and interior pieces is now on sale. Find timeless additions to your wardrobe and home at No22 Damplassen. Limited stock available – shop now at no22.no or in-store.
• •Email Newsletter Snippet (Brand Spotlight): This week, we're shining a spotlight on [Brand Name], renowned for their sustainable practices and exquisite craftsmanship. We're thrilled to offer their latest collection, filled with pieces you'll cherish for years to come. Explore [Brand Name] at No22 Damplassen and invest in conscious style.