Brand Tone

friendly, personal, authentic, and aspirational yet relatable

Brand Values

• •Authenticity & Transparency: Sharing the "nitty gritty" of running a small business and "day in the life" content.
• •Customer Connection & Community: Directly engaging with followers, writing personal notes with orders, and fostering a welcoming atmosphere both online and in-store.
• •Female Empowerment & Confidence: Striving to help customers feel self-assured in their clothing choices. The owner wants to "support women being women and having fun while doing it."
• •Curated & Timeless Style (with a trendy-yet-affordable approach): Focusing on "modern, classic, refined" pieces that are made to last, rather than fleeting microtrends. They aim to provide trendy-yet-affordable clothes.
• •Passion & Dream Realization: The owner's personal story of dreaming of opening a boutique and bringing that vision to life is a core narrative.
• •Hard Work & Family: The business was started with the owner's mother, and her father's work ethic is cited as an inspiration.

Best Practices

• •Channel the Owner's Voice: Continue to use Bree's authentic, friendly, and slightly informal voice as the primary tone. Write as if she's talking directly to a friend.
• •Be Personal and Relatable: Share anecdotes, behind-the-scenes glimpses, and personal favorites. This builds connection and trust.
• •Use Inclusive and Welcoming Language: Make everyone feel like they're part of the No. 14 community. Phrases like "Hey besties," "So glad you're here," and "Let's find your new favorite outfit" contribute to this.
• •Highlight Values Subtly: Weave in mentions of quality, the joy of finding the perfect outfit, supporting a small business, and the "made to last" aspect of their clothing choices.
• •Maintain Visual and Verbal Consistency: Ensure the language used in captions, website copy, and all communications aligns with the bright, clean, and feminine aesthetic of the brand's visuals. Keep the energy upbeat and positive.

Social Perception

charming, stylish, and welcoming local business with a strong and authentic online presence

Copy Examples

• •Instagram Post (New Arrivals): Hey, besties! ✨ So excited to show you what just landed at No. 14! These [dresses/tops/etc.] are giving us all the [seasonal] vibes and I *personally* can't wait to wear the [specific item] to [event/activity]. Come say hi and let's find your new favorite outfit! Pittsburgh, you know where to find us – and for everyone else, tap the link in bio to shop! 😉 #No14Boutique #NewCollection #PittsburghStyle #BoutiqueLove #ShopSmall
• •TikTok Video Caption (Behind the Scenes): Just another wonderfully chaotic day at No. 14 HQ! 😅 From unboxing TONS of new goodies (seriously, wait 'til you see them!) to helping you lovely people find the perfect pieces, we wouldn't trade it for anything. Thanks for being part of our journey! ❤️ What do you want to see more of behind the scenes? Let me know! 👇 #BoutiqueLife #SmallBizOwner #DayInTheLife #PittsburghBoutique #FashionFun #No14
• •Website Homepage Banner: Welcome to No. 14! Your happy place for modern, effortless, and feminine styles you'll adore. From everyday chic to that perfect special occasion look, we've got you covered. Come on in (or click around!) – we're so glad you're here. 💕
• •Email Newsletter Subject Line: Bree's Picks! ✨ Our Latest Obsessions at No. 14 Just For You! *(Email body would feature Bree personally highlighting a few new items and why she loves them, perhaps with styling tips.)*
• •Product Description (for a versatile dress): Meet your new go-to, the [Dress Name]! Seriously, I'm obsessed. Whether you're heading to brunch with the girls or a cute date night, this dress just *works*. It's that perfect blend of comfy and chic that makes you feel amazing the second you put it on. Trust me, you'll be reaching for this one again and again! Style it with [accessory suggestion] for an effortless look. xo, Bree