Brand Tone

Helpful, Customer-Focused, Professional, Experienced, Community-Oriented, Approachable, Enthusiastic, and Passionate

Brand Values

• •Customer-Centricity
• •Commitment to Craftsmanship
• •Continuous Growth and Innovation
• •Community Connection
• •Reliability and Trustworthiness

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, benefits, and how the brand solves their problems, rather than solely talking about the company's features. (e.g., "We promise *you* a great experience").
• •Maintain a Helpful and Approachable Voice: Use clear, friendly language. Avoid overly technical jargon unless speaking to a specialized audience. Offer solutions and make it easy for customers to engage.
• •Showcase Expertise with Humility: Highlight skills, awards, and quality, but frame it in terms of how it benefits the customer (e.g., "Our award-winning process means your designs look incredible and last longer").
• •Emphasize Community and Connection: When appropriate, mention local ties or how the brand supports its customers' communities. This builds trust and relatability.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and any advertising materials is uniform to create a cohesive brand identity.

Social Perception

Positive Customer Experiences, Reliable Local Business, Supportive of Local Organizations

Copy Examples

• •Headline: Your Vision, Our Expertise: Custom Apparel That Tells Your Story. Body: At Ragged Apparel, we're more than just printers; we're partners in bringing your ideas to life. From school spirit wear to professional business branding, count on us for high-quality custom screen printing and embroidery, delivered with a smile and a commitment to perfection. Let's create something amazing together!
• •Headline: Quality You Can Feel, Service You Can Trust. Body: Experience the Ragged Apparel difference. Our passion for craftsmanship means every stitch and print is made to last. With fast turnaround times and a dedicated team ready to help, getting your perfect custom apparel is easier than ever.
• •Headline: Las Cruces Proud, USA Wide Service! Body: Rooted in our Las Cruces community, we bring small-town care to every order, big or small, near or far. Whether you're a local school, a growing business, or an organization nationwide, we provide top-notch custom apparel and promotional products to meet your needs.
• •Headline: Wear Your Pride: Custom Gear for Teams, Schools & Businesses. Body: From the field to the office, make a statement with custom apparel from Ragged Apparel. We offer a wide range of high-quality t-shirts, hoodies, and promotional items, all expertly printed or embroidered to showcase your brand or team with vibrant colors and lasting quality.
• •Headline: Don't Just Look Good, Feel Great in Your Custom Apparel. Body: It's not just about a logo on a shirt; it's about the story it tells and the pride you feel wearing it. At Ragged Apparel, we pour our dedication into every piece, ensuring your custom designs are ones you'll love to show off. Quality craftsmanship, guaranteed.