Brand Tone

Warm, Trustworthy, and Conscious

Brand Values

• •Family & Safety
• •Quality & Craftsmanship
• •Ethical & Environmental Responsibility
• •Community & Giving Back

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's core story. Remind customers that NŌLA was founded on principles of family safety, local craftsmanship, and ethical responsibility. This story is your most unique asset.
• •Focus on Sensory Experience and Emotion: Use descriptive language that evokes feelings of comfort, peace, and nostalgia. Instead of just listing scent notes, describe the atmosphere they create— "reminiscent of an ancient herbal shop" or "intoxicating like no other!".
• •Be Transparent and Educational: Continue building trust by sharing information about your ingredients, your process, and even your business challenges (like the blog post on price increases). This honesty fosters a loyal community that feels invested in your success.
• •Consistently Highlight Your Values: Every piece of copy is an opportunity to reinforce what makes NŌLA different. Mention "handcrafted," "natural soy wax," "NZ made," "eco-friendly," or your charitable partnership in product descriptions, social posts, and ads.
• •Maintain a Unified Voice Across All Channels: Whether writing a quick Instagram caption, a detailed blog post, or a response to a customer review, the tone should always be warm, personal, and conscious. Create a simple brand voice guide to ensure anyone writing for the brand can maintain this consistency.

Social Perception

The public perception of NŌLA CANDLES is overwhelmingly positive, with customers frequently praising product quality, exceptional customer service (including quick delivery and personal touches), the brand's ethical stance, quality ingredients, and the personal story/charitable contributions. The products are also seen as tools for creating a desirable aesthetic and ambiance, promoting relaxation and mindfulness.

Copy Examples

• •From our home to be loved in yours. ❤️ There’s nothing like the rich, warm embrace of our Brown Sugar & Tonka candle to make your space feel like a sanctuary. Hand-poured with natural soy wax and a crackling wooden wick, it’s a small ritual for a more peaceful day. Crafted with love and care in the Wairarapa, for your family and ours.
• •Unwind and Reset Your Environment. Long day? Leave the stress behind. Our candles are handcrafted in New Zealand with clean, natural ingredients to help you create a moment of peace. Support a small, ethical business and transform your home into a tranquil escape. Shop our collection now.
• •Find your calm with this timeless herbal blend. Our Lavender & Sage candle is crafted to soothe the mind and body, featuring notes of calming lavender, earthy sage, and a hint of sandalwood. Each candle is hand-poured using 100% natural soy wax and premium, phthalate-free fragrance oils, ensuring a clean, toxic-free burn that’s safe for your home. Perfect for your evening wind-down or a moment of quiet reflection.
• •A little box of calm, with a purpose. Hi [Name], when you choose NŌLA, you're not just creating a beautiful atmosphere in your home. You're also supporting a small NZ business and giving back to our community. See what’s new and learn how your purchase makes a difference.
• •Natural Ingredients. Handcrafted in New Zealand. Feel Good About the Home You Create.