Brand Tone

Expert, supportive, and professional

Brand Values

• •Expertise and Experience
• •Accessibility
• •Customer-Centric Solutions
• •Empowerment
• •Community and Collaboration

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language. Avoid jargon where possible, or explain it clearly. The goal is to inform, not to confuse.
• •Lead with Empathy, Follow with Expertise: Start by acknowledging the user's challenge in a supportive way. Then, confidently present the solution and the expertise behind it.
• •Focus on Benefits, Not Just Features: Instead of just listing technical specifications, explain how they empower the user.
• •Maintain a Professional and Authoritative Voice: Position the brand as a trusted advisor. Use phrases like "Our experts recommend," and "With over two decades of experience."
• •Be a Resource: Consistently create and share helpful content like blog posts, tutorials, and podcasts. This reinforces the brand's value beyond just selling products.

Social Perception

Highly specialized, reliable, and expert authority in the field of assistive technology for the visually impaired in Finland. Perceived as a key resource and partner by organizations and associations within the visually impaired community. Seen as a professional service provider rather than a mass-market retail brand, respected for its niche focus and expertise.

Copy Examples

• •Clarity in the Palm of Your Hand. Discover the new [Product Name] and bring the world back into focus.
• •Over 20 years of expertise dedicated to one mission: providing you with the right tools to overcome challenges in seeing and reading. Let's find your solution together.
• •Accessibility is not just a feature; it's our foundation. We're proud to partner with [Organization Name] for the upcoming [Event Name] to share the latest in assistive technology. Because everyone deserves access to information.
• •Engineered for independence, the [Product Name] screen reader doesn't just read text aloud it provides a seamless bridge to the digital world. Experience intuitive controls and crystal-clear audio synthesis.
• •New in our blog: 5 tips for making your digital life easier.