Brand Tone

Artisanal, Personal, and Mindful

Brand Values

• •Craftsmanship
• •Personal Expression
• •Sustainability
• •Connection to Nature

Best Practices

• •Lead with the "Why": Always start from the core values. Every piece of copy, from a tweet to a product description, should connect back to the ideas of personal expression, craftsmanship, and nature.
• •Use Personal and Artisanal Language: Use words like "handcrafted," "slowly made," "workshop," "artisan," "forged," and "designed by us." Refer to the founders, Eneko and Itxaso, to reinforce the personal connection.
• •Emphasize Sustainability: Consistently mention the use of "recycled silver" and "sustainable materials." This is a key differentiator and aligns with the mindful values of the target audience.
• •Tell a Story, Don't Just Sell a Product: Frame jewelry as part of the customer's journey. Use phrases like "express who you are," "the beginning of something personal," and "tell your story."
• •Maintain a Mindful and Calm Tone: Avoid aggressive sales language (e.g., "Hurry, buy now!"). The tone should be as calm and deliberate as the creative process itself, reflecting a brand that values quality and intention over speed and volume.

Social Perception

The public perceives nkoda joyas as a high-quality, trustworthy brand that delivers unique and beautiful artisan jewelry. Customers feel a personal connection to the creators and the pieces themselves. The service is seen as personal and professional, and the products are considered special and original. The local workshop identity is a positive attribute, suggesting authenticity.

Copy Examples

• •Wear Your Story. Forged from recycled silver and inspired by the earth's own textures. Our new Harria ring isn't just an accessory; it's a piece of you. Handcrafted slowly, made to last forever. Discover the collection at the link in our bio. #nkodajoyas #HandmadeJewelry #SustainableStyle #PersonalJewelry
• •Crafted by our hands, for yours. This pendant captures the delicate balance of nature, blending smooth surfaces with organic textures. Each piece is slowly made in our Vitoria workshop using 100% recycled 925 silver, ensuring your jewelry is as unique as the person who wears it. A connection to nature you can carry with you.
• •From Our Workshop to Your Story: The New AIRE Collection
• •Jewelry with a soul. At nkoda joyas, we believe jewelry should be personal. That asus why siblings Eneko and Itxaso handcraft every piece from recycled silver, inspired by the beauty of the natural world. Find the piece that expresses who you are. Shop our sustainable, artisan collections today.
• •"It started with two siblings playing, and it grew into a conversation between material, creator, and you. We are Eneko and Itxaso. Every piece that leaves our workshop is a part of our story, designed to become a part of yours."