Brand Tone

Approachable, Genuine, and Community-Oriented

Brand Values

• •Craftsmanship
• •Authenticity
• •Community
• •Accessibility

Best Practices

• •Embrace the "Small Brand" Story: Always lean into the authentic origin story. Use phrases like "From our small workshop," "A passion project," and "Community-driven." This is your unique selling proposition against larger brands.
• •Speak Directly and Simply: Use a personal and direct voice ("you," "your"). Avoid corporate jargon or overly technical terms. The tone should feel like a conversation with a friendly artisan, not a sales pitch from a large corporation.
• •Highlight "Handmade" in Every Channel: The core value is craftsmanship. Ensure the word "handmade" or "handcrafted" is prominent in product descriptions, social media bios, and all marketing materials. This reinforces quality and authenticity.
• •Showcase Community Connection: Regularly mention and tag the local boutiques that carry your products. This grounds the brand in a real-world community and builds cross-promotional strength. It shows you value your partners.
• •Keep Visuals and Copy Aligned: Ensure that photography and graphics match the brand's tone. The visuals should be clean, warm, and authentic, focusing on the texture and detail of the jewelry rather than overly produced, high-fashion shoots. This visual consistency reinforces the genuine, handcrafted message of the copy.

Social Perception

Perceived as a trusted local artisan within its community, offering unique, handcrafted alternatives to mass-produced jewelry. This perception is built on direct product experience and local word-of-mouth rather than a curated online image, due to a limited wider digital presence.

Copy Examples

• •From our hands to yours. ✨ Discover the simple beauty of handcrafted jewelry, made with love right here in Ankeny. Perfect for your everyday and for those special moments. #NKJewelryDesigns #HandmadeInIowa
• •Why choose one? Our bracelet stacks are designed to be mixed, matched, and loved. Each piece is handcrafted for a unique look that tells your story. This set features African Turquoise and Hematite for a touch of earthy elegance. Wear them together or share with a friend.
• •It all started with a simple passion. What began as a hobby, making pieces for friends, has grown into NK Jewelry Designs. We're still a small company built on the same idea: creating beautiful, quality jewelry that you'll be excited to wear. We're proud to be a part of the Ankeny community and to share our designs with you.
• •A little something special from us to you ✨
• •Find your new favorite piece of jewelry! NK Jewelry Designs, handcrafted locally, is available at Blond Genius, Treasure House, and The Funky Zebras. Support local artisans and add a unique touch to your collection.