Brand Tone

approachable, informative, and caring

Brand Values

• •Purity and Quality
• •Sustainability and Ethical Sourcing
• •Natural Living and Wellbeing
• •Accessibility and Affordability
• •Community and Customer Care
• •Transparency
• •Australian Made

Best Practices

• •Educate and Empower: Share knowledge about essential oils, their uses, and benefits. Provide DIY recipes and tips to help customers integrate the products into their lives.
• •Emphasize Natural and Pure: Consistently highlight the 100% pure nature of the oils and the absence of synthetics.
• •Showcase Sustainability: Regularly communicate efforts in ethical sourcing, eco-friendly packaging, and carbon neutrality. Make this a visible part of the brand story.
• •Foster Community: Engage with customers on social media, respond to queries with a caring and supportive tone, and encourage user-generated content.
• •Maintain Approachability: Use clear, warm, and inviting language. Avoid overly technical jargon and make the information accessible to everyone, regardless of their familiarity with aromatherapy.

Social Perception

Customers generally perceive ECO. Modern Essentials positively. They are often praised for the quality and purity of their oils, the effectiveness of their blends, and their commitment to ethical and sustainable practices. The brand is seen as trustworthy and customer-focused.

Copy Examples

• •Unwind and find your calm. Our Lavender Pure Essential Oil, ethically sourced and 100% pure, is your natural key to a restful night's sleep and serene moments. Breathe deep, live well.
• •Join the ECO. Family and discover the power of nature. We're committed to bringing you pure, Australian-made essential oils that are kind to you and the planet. Wellness, naturally.
• •New to essential oils? Explore our 'Anxiety Blend' – a soothing mix of Sweet Orange, Lavender, Ylang Ylang, and Frankincense. Learn how these natural wonders can help calm your mind and uplift your spirit. #ECOMoments
• •Breathe easy knowing your wellness ritual is kind to the Earth. At ECO. Modern Essentials, we're proudly carbon neutral and dedicated to ethical sourcing. Choose pure, choose sustainable.
• •Ready to transform your home into a sanctuary? Discover our range of diffusers and pure essential oil blends. For a limited time, get a free [gift] with orders over $X! Start your natural wellness journey today.