Brand Tone

inspirational, luxurious, and confident

Brand Values

• •Quality and Efficacy
• •Self-Expression and Confidence
• •Inclusivity
• •Customer Satisfaction
• •Natural Ingredients

Best Practices

• •Lead with Empowerment: Always frame the narrative around confidence and self-expression. Use active, empowering verbs and language that inspires.
• •Highlight Longevity and Quality: Consistently mention the high oil concentration and long-lasting nature of the fragrances as a key differentiator.
• •Emphasize Inclusivity: Use gender-neutral language and highlight the unisex nature of the products to appeal to a broad audience.
• •Tell a Sensory Story: Use vivid, descriptive language to evoke the scents and the feelings they inspire. Describe the notes in a way that paints a picture for the customer.
• •Maintain a Luxurious yet Approachable Tone: While using words like "luxury" and "sophistication," ensure the overall tone remains welcoming and not elitist. The goal is to make luxury feel attainable.

Social Perception

Nivrad Fragrances is perceived as an emerging indie brand that offers high-quality, unique scents. Customers and reviewers seem to appreciate the longevity and complexity of the fragrances. The brand is seen as a more intimate and personal alternative to mass-market perfumes. The founder's story adds a layer of authenticity and resilience to the brand's identity, which may resonate with consumers who value brands with a strong narrative.

Copy Examples

• •Don't just enter a room, own it. Our 'Irrelevant' fragrance is a bold fusion of caramel, citrus, and patchouli, designed to make a statement that's anything but. Unleash your confidence.
• •Wrap your skin in the alluring scent of D'Omari. With notes of pinkberry, sandalwood, and a warm embrace of frankincense and myrrh, this lotion does more than moisturize—it empowers.
• •Ready to find your signature scent? At Nivrad Fragrances, we believe perfume is personal. Our unisex parfums are crafted to enhance your unique essence and last all day. Discover the collection.
• •Tired of fragrances that fade? Experience the Nivrad difference. With 30% oil concentration, our parfums are made to endure. Find a scent that speaks to you and lingers from dawn till dusk.
• •What's your scent style? A) Bold and Unforgettable or B) Subtle and Sensual. Vote now and discover the Nivrad fragrance that matches your vibe.