Brand Tone

friendly, personal, enthusiastic, approachable, and community-oriented, like a fashion-savvy friend giving advice, embodying warmth and coziness

Brand Values

• •Personal Connection
• •Curated Style
• •Quality and Trend-Awareness
• •Community Focus
• •Completeness

Best Practices

• •Always Use a Personal Voice: Write as if you are speaking directly to a friend. Use "we" to refer to the Nivoos team and "you" (the informal "je/jij" in Dutch) to address the customer. Sign off with warmth, like "With love," or "X Nivoos."
• •Tell the Story: Weave the mother-daughter and passionate team narrative into your communication whenever appropriate. This is your unique selling proposition and builds a strong emotional connection.
• •Focus on Solutions and Feelings: Instead of just listing product features, describe how the item will make the customer feel ("makes you shine," "perfect for your weekend") or the style solution it provides ("a true chameleon").
• •Emphasize Curation and Quality: Use words like "handpicked," "carefully selected," "favorite," and "quality" to reinforce that the collection is not random but thoughtfully chosen.
• •Maintain a Consistent Local Feel: Regularly mention your location in Putten, refer to local events, and use language that resonates with the community to strengthen your bond with local customers.

Social Perception

Trendy yet accessible local fashion boutique, run by a personable mother-daughter team, known for personal service, a well-curated selection of contemporary clothing and accessories, trustworthiness, and authenticity. Perceived as a comprehensive style destination.

Copy Examples

• •Hello, sunshine! ☀️ This gorgeous new dress just walked in and is begging for a spot in your summer wardrobe. We're in love with this print! Pair it with our new golden accessories for the perfect look. Come by the store and try it on, we'd love to help you style it! ❤️ #Nivoos #Putten #NewArrival #SummerFashion #OOTD
• •Your Style, Our Passion. At Nivoos, we’re a mother-daughter team dedicated to helping you find outfits that make you shine. Discover our handpicked collection of fashion and accessories. [Shop Now]
• •Looking for that perfect weekend outfit? We’ve got you covered! From trendy tops to the perfect accessories, Nivoos in the heart of Putten has everything you need. Stop by Dorpsstraat 31 and let us help you find your new favorite look. We’re open ‘til 9 PM on Friday! ✨ #WinkelcentrumPutten #ShopLokaal #NivoosFashion
• •The 'Tessa' Blouse is our new favorite! Made from a soft, breathable fabric, this piece is a true chameleon. Tuck it into jeans for a casual coffee run or pair it with smart trousers for a chic office look. The delicate button details and flattering fit make it a must-have in every closet. Carefully selected by us, for you.
• •It's here! ❤️ Our new collection + a personal note from us.