Brand Tone

Professional and Expert, Innovative, Customer-Centric and Collaborative, Reliable and Solution-Oriented, Confident

Brand Values

• •Integrity: Conducting business ethically and maintaining high professional standards.
• •Customer Success: Prioritizing efforts to understand and ensure customer success.
• •Innovation: Driving innovation in solutions, services, processes, and business models.
• •Empathy: Supporting and respecting everyone's worth and dignity, fostering an open environment.
• •Sustainability: Nurturing their ecosystem to promote balance and community growth.

Best Practices

• •Emphasize Expertise & Partnership: Consistently use language that reflects deep technical knowledge (e.g., "engineer," "architect," "modernize") while also highlighting a collaborative, customer-first approach ("partner with you," "understand your needs," "joint success").
• •Showcase Innovation & Forward-Thinking: Incorporate terms related to cutting-edge technology (AI, machine learning, data analytics, GenAI) and focus on future benefits and transformation rather than just current services.
• •Maintain Professionalism & Credibility: Ensure all copy is clear, concise, and error-free. Back up claims with evidence where possible (e.g., "Award-winning Google Cloud Partner," "Proven success in [industry]").
• •Instill Confidence & Trust: Use a confident but not arrogant tone. Highlight reliability, security, and the robust nature of the solutions provided. Mentioning the NTT DATA acquisition can further bolster this.
• •Reflect Core Values Subtly: While not every piece of copy needs to list values, the underlying message should align with integrity, customer success, and innovation. For example, copy about tailored solutions reflects customer success; discussing new technologies reflects innovation.

Social Perception

Clients perceive Niveus as a knowledgeable and capable partner that delivers on complex technological requirements, particularly in Google Cloud. They are seen as instrumental in digital transformation projects. The Industry recognizes them as a significant player in the Google Cloud ecosystem, evidenced by awards and their acquisition by a major global IT services company (NTT DATA). Employees generally view Niveus as a place with good learning opportunities and supportive management.

Copy Examples

• •Headline: Unlock Cloud Potential. Realize Business Transformation. With Niveus. Body: Don't just migrate to the cloud, master it. As Google Cloud Premier Experts, we engineer innovative, scalable solutions that drive real results. Let's build your future, together.
• •Headline: Your Complex Cloud Challenges, Solved. Innovatively. Efficiently. Body: From data modernization to AI-driven insights, Niveus (now part of NTT DATA) brings award-winning expertise to your most demanding projects. Experience the power of true cloud partnership.
• •Headline: Integrity. Innovation. Your Success. That's the Niveus Way. Body: We're more than just technologists; we're your dedicated partners in digital evolution. Our values drive us to deliver exceptional Google Cloud solutions tailored to your unique goals.
• •Headline: Future-Proof Your Enterprise with Niveus & Google Cloud. Body: Leverage the full spectrum of Google Cloud with a recognized leader. We provide the expertise and customer-centric approach to transform your infrastructure, applications, and data strategies.
• •Headline: Join a Recognized Leader. Accelerate Your Cloud Journey with Confidence. Body: Awarded for our breakthrough Google Cloud services, Niveus (an NTT DATA company) is committed to your success. Let our expert team navigate your path to a smarter, more agile future.