Brand Tone

Elegant & Ornate, Direct & Informative, Quality Craftsmanship, Customer Storytelling/Individuality

Brand Values

• •Quality Craftsmanship
• •Customer Storytelling/Individuality
• •Accessibility (within India)
• •Elegance
• •Trust

Best Practices

• •Use Evocative and Descriptive Language: Employ words that appeal to the senses and highlight the beauty, richness, and intricate details of the products (e.g., "sumptuous," "exquisite," "handcrafted," "vibrant," "timeless").
• •Maintain consistency in tone across all platforms and touchpoints.
• •Focus on storytelling, emphasizing how products can enhance the customer's personal narrative.
• •Clearly communicate policies and procedures to build trust, while ensuring they are customer-friendly.
• •Highlight the craftsmanship and materials used, emphasizing quality and attention to detail.

Social Perception

A brand that values quality craftsmanship, customer individuality, and accessibility within India, while building trust through transparent policies.

Copy Examples

• •Crafted from sumptuous Malai Satin and intricately embroidered with traditional Gota Patti, this lehenga isn't just an outfit; it's a cherished story waiting to unfold at your next grand celebration.
• •Discover our exquisite collection of handcrafted sarees, perfect for adding a touch of timeless elegance to your wardrobe.
• •NIVANTRA - Where Fashion Become Your Story.
• •FREE SHIPPING & COD AVAILABLE IN INDIA
• •Our detailed shipping, return, and cancellation policies aim to build trust and manage expectations.