Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Knowledgeable, Community-Focused, Professional and Prioritizing Customer Service

Brand Values

• •Quality Products
• •Customer Satisfaction
• •Supporting Local
• •Passion for Craft
• •Accessibility
• •Sustainability (implied)

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for yarn and crafting shine through in your words. Use positive and exciting language when talking about products and projects.
• •Maintain a Friendly, Personal Touch: Address your audience directly (e.g., "fellow yarn enthusiast," "What will you create?"). Sign off with a personal touch where appropriate (e.g., "from Nikki"). Remember you're a "home based business" – leverage that approachability.
• •Focus on Helpfulness and Support: Offer tips, answer questions proactively in your content, and make it easy for customers to get in touch. Highlight the support available.
• •Emphasize Community and Connection: Share customer projects (with permission), talk about local crafting events, and use language that fosters a sense of belonging for Kiwi crafters.
• •Consistently Highlight Core Values: Weave in mentions of quality, natural fibres, support for NZ businesses, and your commitment to customer service across all your communications to reinforce what Nitti Yarns stands for.

Social Perception

Reliable Supplier, Specialist for Scheepjes, Helpful and Engaging, Community Contributor, Trusted Retailer

Copy Examples

• •Instagram Post (New Yarn Arrival): Look what just landed at Nitti! ✨ We’re so excited to welcome this stunning new range of [Yarn Name] – the colours are even more vibrant in person! Perfect for that cozy winter knit or your next creative crochet adventure. Pop by our Hibiscus Coast yarn room (by appointment) or shop online – fast NZ-wide shipping as always! What will you create? #NittiYarns #NZKnitting #Scheepjes #NewYarn #CraftLovers #SupportLocalNZ
• •Facebook Ad (Workshop Promotion): Ready to learn a new skill or brush up on your crochet? 🧶 Join our friendly [Workshop Name] workshop! We’ll guide you step-by-step in a relaxed, supportive space. All materials provided, just bring your enthusiasm! Limited spots available – click the link to book your place and connect with fellow Kiwi crafters! [Link] #NittiWorkshops #CrochetNZ #KnittingCommunity #AucklandCrafts #LearnToCrochet
• •Website Banner (Highlighting Customer Service): Your Crafting Journey Starts Here! At Nitti Yarns, we’re passionate about bringing you beautiful, quality yarns and tools. As a local, home-based NZ business, your happiness is our priority – enjoy fast shipping and friendly advice every time. [Shop Now] [Contact Us]
• •Email Newsletter Snippet (Featured Product): Hello fellow yarn enthusiast! This week, we're absolutely loving the feel and versatility of Scheepjes Stone Washed. Its unique texture and gorgeous shades make every stitch a joy. Ideal for garments, homewares, and those special amigurumi friends! See the full range and get inspired: [Link to Product] Happy Crafting, from Nikki and the Nitti Yarns family!
• •Product Description (Focus on Quality & Local): Discover the joy of crafting with [Product Name]! Sourced with care, this beautiful [yarn type, e.g., 100% NZ Merino wool] is a dream to work with, offering incredible softness and stitch definition. At Nitti Yarns, we’re proud to support New Zealand producers and bring you the finest natural fibres for your precious projects. Experience the Nitti difference! #QualityYarn #NZMade #NaturalFibres #KnittersOfInstagram