Brand Tone

Personal, Passionate, Encouraging, Educational, Authentic, and Handmade

Brand Values

• •Craftsmanship
• •Creativity
• •Community
• •Passion & Joy

Best Practices

• •Always Write in the First Person
• •Tell the Story Behind the Product
• •Balance Selling with Sharing
• •Emphasize "Handmade" and "Slow Craft"
• •Ask Engaging Questions

Social Perception

Trustworthy, High-Quality, Inspirational, Charming, and a Community Hub

Copy Examples

• •That feeling when a new design comes to life! ✨ I've poured so much love and care into perfecting this new headband, choosing the softest wool to keep you cozy. Every single stitch is done by hand, right here in my little studio. I hope you love it as much as I loved creating it for you. Available in the shop now! ♡
• •Hi, I'm Niti! My passion for knitting started with a pair of needles my grandmother gave me, and it’s grown into this wonderful shop. For me, Nitiknitti is more than a brand—it's a way to share the joy and mindfulness of creating something beautiful by hand. Whether you're buying a finished piece or starting your own project with one of my kits, you're becoming part of this story.
• •Ever wanted to create your own beautiful knitwear? It's easier than you think, and I'd love to guide you. Join my upcoming beginner's knitting workshop where we'll start with the basics, share some laughs, and you'll leave with the skills to start your first project. Let's create something wonderful together! Spaces are limited, so book your spot today.
• •Process check! 👩‍💻 Turning a simple ball of yarn into your next favorite accessory. #HandmadeWithLove #KnittingLife
• •Ready to fall in love with knitting? This kit has everything you need to create your very own chunky, cozy beanie. We've included our softest signature yarn, custom knitting needles, and a step-by-step guide filled with my personal tips and tricks. This isn't just a kit; it's the beginning of your creative journey. Let's get knitting!