Brand Tone

Fun, convenient, and authentic Japanese.

Brand Values

• •Convenience
• •Authenticity
• •Flavor
• •Fun
• •Affordability

Best Practices

• •Use simple, direct language to highlight convenience and speed.
• •Incorporate humor and playful puns related to noodles and Japanese culture where appropriate.
• •Emphasize the authentic Japanese flavors and the brand's heritage.
• •Create a sense of community by encouraging customers to share their Nissin creations and experiences.
• •Maintain a youthful and energetic tone that appeals to a broad audience, especially students and young professionals.

Social Perception

Nissin Noodles in the UK are generally perceived as an affordable, quick, and tasty meal option, especially popular among students and busy individuals. The brand is also recognized for its Japanese heritage and authentic flavors, although some consumers may view it as a less healthy alternative to fresh meals. There is an opportunity to enhance the perception of quality and variety within the product range.

Copy Examples

• •Craving a taste of Tokyo? Our noodles are ramen ready in minutes!
• •Your express ticket to flavor town! Nissin: Quick, easy, and oh-so-delicious.
• •Noodle Nirvana in a cup. Say goodbye to boring lunches!
• •Spice up your life, one slurp at a time. #NissinNoodles
• •From desk to delicious in 3 minutes flat. The ultimate student survival kit.