Brand Tone

Helpful, relatable, and reassuring

Brand Values

• •Practicality
• •Simplicity
• •Empathy
• •Quality and Safety
• •Innovation

Best Practices

• •Always start from a place of understanding, using phrases like "We get it," "Tired of...," and "For parents who..." to build an immediate connection.
• •Describe the outcome or benefit of the product (e.g., "more time enjoying the moment, less time cleaning it up") rather than just its features.
• •Keep language simple and direct, avoiding complex terms, as the target audience is busy parents.
• •Continue to leverage the brand's founding story to build trust and authenticity.
• •Maintain a calming and confidence-building tone, positioning the brand as a helpful and reassuring resource for parents.

Social Perception

Intended to be perceived as a trustworthy and clever helper for parents, a small and authentic business providing smart gadgets to alleviate parenting pain points. Currently, due to limited online visibility and being overshadowed by similarly named brands, its public social perception is largely unformed.

Copy Examples

• •Tired of the drop-and-cry? Our spill-proof straps keep cups and snacks right where they belong. Less mess, less stress.
• •That moment when the sippy cup goes flying... for the tenth time. We've been there. That's why we created the Nippy Tips strap. #ParentingHacks #MomLife #DadLife #NoMoreSpills
• •Secure your peace of mind. The Nippy Tips Bottle Strap is made from durable, baby-safe material and adjusts to fit any car seat, stroller, or high chair. Keep drinks close and germs off the floor.
• •How many times did you pick it up today?
• •Nippy Tips wasn't born in a boardroom. It was born on our kitchen floor, after one too many games of 'fetch the sippy cup.' We create simple, practical solutions because we're parents who get it.