Brand Tone

Friendly, Supportive, and Playful

Brand Values

• •Sustainability
• •Affordability and Value
• •Quality and Functionality
• •Style and Aesthetics
• •Community

Best Practices

• •Embrace "We" Language: Use collective and inclusive pronouns like "we," "our gang," and "us" to reinforce the sense of community and shared mission. This makes the customer feel like a partner in the brand's journey.
• •Blend Fun with Facts: Pair playful, emotional language ("cute addiction," "happy bums") with hard-hitting facts about environmental savings or product features. This combination appeals to both the heart and the logical mind of the consumer.
• •Keep it Encouraging, Not Preachy: Frame the switch to cloth as an exciting and positive step, not a guilt-ridden obligation. Use supportive language that acknowledges the learning curve, such as "We are here to guide you" and offering clear "How-To" guides.
• •Highlight the Design Story: Always mention that the prints are unique and hand-designed. This adds a layer of artistry and passion to the product that differentiates it from mass-produced competitors and justifies its value.
• •Speak Parent-to-Parent: Use colloquialisms and relatable scenarios ("poop explosions," "crap situation"). This builds authenticity and shows that the brand understands the daily realities of parenting, making the product feel like a solution created by people who "get it."

Social Perception

The public and customer perception of Nipper Nappies is highly positive. Customers see the brand as a provider of high-quality, reliable, and aesthetically pleasing products. Reviews frequently praise the nappies' performance, especially their absorbency and leak-proof design. The unique and 'gorgeous' prints are a major point of attraction, helping the brand stand out in a competitive market. The company is perceived as being passionate and authentic, an impression reinforced by its family-run business story. Customers appreciate the value for money, viewing the products as a sound investment. Overall, the brand is seen as a trustworthy and desirable choice for parents looking to switch to cloth nappies.

Copy Examples

• •Who said saving the planet couldn't be cute? Our 'Not So Prickly' nappy is super soft on baby's bum and even softer on your conscience. Join our gang and make every change a cheerful one! #NipperNappies #ClothNappiesUK #CuteAndSustainable
• •Good for your baby, your wallet, and the world. Make the switch to ridiculously cute, endlessly reusable nappies.
• •Psst... Our Wild West Collection is back (and your baby's bum will thank you!)
• •Meet 'Blossom'! Designed for sunny park days and cozy afternoon naps. This pocket nappy doesn't just look sweet—its double-gusset design and ultra-absorbent bamboo inserts mean no surprise leaks. Gentle fleece keeps your little one dry and happy, while you can feel great about one less disposable in the landfill. It’s a win-win.
• •Tired of throwing money in the bin with every nappy change? Over 3 billion nappies end up in UK landfills each year. Nipper Nappies offers a better way. One size fits from birth to potty, with adorable prints that make 'nappy time' fun again. Learn why thousands of parents have joined the cloth life. Shop our starter bundles today!