Brand Tone

Artistic, Empowering, and Personal

Brand Values

• •Creativity and Self-Expression
• •Craftsmanship and Quality
• •Authenticity
• •Joy and Vibrancy

Best Practices

• •Lead with the "Why": Always center the copy around the brand's core values—art, craftsmanship, and self-expression. Every post, email, or description should answer why the product exists, not just what it is.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions. Use terms like "vibrant," "bold," "hand-sculpted," "lightweight," and "radiant" to bring the product's artistic quality to life.
• •Maintain the Founder's Voice: Continue to incorporate the personal story and passion of the founder. Using "I" or "our studio" in communications reinforces the brand's human element and builds a stronger, more authentic connection.
• •Empower, Don't Just Sell: Frame the copy to empower the customer. The focus should be on how the jewelry makes them feel—confident, unique, creative, bold. The product is the tool; the customer is the hero of the story.
• •Let the Visuals and Text Align: Ensure the copy's tone perfectly matches the visual identity. If the image is bold and colorful, the copy should be energetic and empowering. This creates a cohesive and immersive brand experience.

Social Perception

niche, high-quality, artist-led brand

Copy Examples

• •Unleash Your Colors. Art isn’t just for walls. Introducing The Chroma Collection—a celebration of vibrant hues and daring shapes, handcrafted to tell your story. Each piece is a conversation starter. Which one is calling your name? #WearableArt #NioushaBantoo #StatementEarrings #HandmadeJewelry
• •Look Like a Masterpiece. Your style is your canvas. Niousha Bantoo offers bold, handmade jewelry for those who dare to be different. Shop our collection of wearable art and find the piece that expresses you. Call to Action: Shop Now
• •More Than Jewelry. It's Wearable Art. Sub-text: Handcrafted, one-of-a-kind pieces designed to empower your unique style.
• •A Touch of Artistry | Your Exclusive Offer Inside
• •Niousha Bantoo | Handmade Wearable Art. We create bold, artistic jewelry for vibrant souls. Each piece is handcrafted in our studio to celebrate creativity and individuality. Tag us to share your style. ✨