Brand Tone

Aspirational & Confident, Celebratory & Positive, Direct & Encouraging, Relatable, Engaging

Brand Values

• •Style & Elegance
• •Confidence
• •Quality (aspired)
• •Customer Satisfaction
• •Versatility

Best Practices

• •Embrace Aspirational Language: Consistently use words that evoke elegance, confidence, and sophistication (e.g., "chic," "glamour," "statement," "empowered," "polished").
• •Focus on the Customer's Feeling: Frame copy around how the clothes will make the customer feel (e.g., "Feel confident and comfortable," "Step out in style," "Own the room").
• •Highlight Versatility & Occasion: Showcase how pieces can be styled for different events or how they fit into various aspects of the customer's lifestyle (e.g., "From desk to dinner," "Your go-to for weekend elegance").
• •Incorporate Social Proof Authentically: Use genuine customer testimonials and encourage user-generated content. When quoting, ensure it aligns with the overall positive and confident tone.
• •Maintain a Consistent Visual and Verbal Style on Social Media: Ensure that the language used in captions, TikTok scripts, and Pinterest descriptions mirrors the aspirational and confident tone of the website and product descriptions. Use relevant, positive hashtags.

Social Perception

Positive (among their direct customers), Mixed (on external platforms), Emerging/Niche

Copy Examples

• •Headline: Steal the Spotlight. Body: Our latest collection is here to make you the main event. Curated for confidence, designed for compliments. Discover your next showstopper at Ninth and Maple. #ElegantEveryday #NinthAndMapleStyle
• •Headline: Effortless Glamour, Unforgettable You. Body: Feel beautiful and empowered in our chic staples. From brunch with friends to that special occasion, Ninth and Maple has the perfect piece to express your unique style. Shine on. ✨ #ConfidentFashion #StyleInspo
• •Headline: Beyond Trends: Timeless Style, Modern Woman. Body: At Ninth and Maple, we believe in pieces that make you feel incredible, season after season. Discover sophisticated outfits that are as versatile as you are. #WomenOver50Style #ModestChic
• •Headline: "I absolutely LOVE my outfit and received tons of compliments!" - Toya O. Body: Don't just take our word for it. Our customers are feeling the Ninth and Maple difference. Ready for your compliment-filled day? Shop our customer favorites now! #HappyCustomers #NinthAndMapleLove
• •Headline: Vacation Mode: Activated. Style: Elevated. Body: Pack your bags with confidence! Our new vacation outfits are designed for comfort, style, and those picture-perfect moments. Explore the collection and get ready to turn heads. 🌴 #ResortWear #TravelInStyle #NinthAndMaple