Brand Tone

Bold, Confident, and Regionally Proud, with a flamboyant, aspirational, and direct sales-driven approach, deeply connected to its Neapolitan roots.

Brand Values

• •Style as Self-Expression
• •Quality in Celebration
• •Cultural Authenticity
• •Accessibility

Best Practices

• •Embrace "Brilliant" and "Bold" Language: Consistently use words that evoke confidence, light, and distinction. "Shine," "brilliant," "bold," "statement," and "unforgettable" should be staples in the brand’s vocabulary.
• •Always Reference Neapolitan Roots: Whether it's a hashtag like #MadeInNapoli or a phrase like "Neapolitan passion," grounding the copy in its regional identity will maintain authenticity and differentiate the brand.
• •Speak Directly to the Customer's Big Moment: Frame the products within the context of celebration. Use language that speaks to grooms, wedding guests, and anyone celebrating a milestone. Connect the suit to the memory being created.
• •Keep the Tone Confident and Assured: The copy should never be hesitant. Use declarative sentences and a commanding tone. The brand isn't just selling clothes; it's selling confidence for a special day.
• •Use a Clear and Direct Call to Action: Whether on social media or the website, the goal is to drive sales. End copy with clear, direct instructions like "Shop The Collection," "Discover Your Style," or "Claim Your Look." This aligns with their current straightforward, sales-oriented approach.

Social Perception

The brand enjoys niche popularity, particularly on TikTok, and is perceived as a go-to option for festive occasions like weddings. It is seen as a style authority for those seeking a flamboyant, modern Italian look, specializing in shiny, particular, and elegant suits.

Copy Examples

• •Be Unforgettable. The Ceremony Starts with Ninocco.
• •Why blend in when you were born to shine? Our latest collection features brilliant detailing for the man who commands the room. Swipe to see the craft. #Ninocco #CeremonyStyle #MadeInNapoli
• •Level up your look. Made in Napoli with passion. #ninoccototalbrand #sposo #cerimonia #abitieleganti
• •The 'Vesuvio' Blue Tuxedo: Forged with Neapolitan passion, this tuxedo is all about bold elegance. The satin lapels and brilliant fabric catch the light—and everyone's attention. It’s not just a suit; it’s a statement. Perfect for the groom who defines his own style.
• •Your wedding. Your style. Don't settle for less. Discover Ninocco's collection of ceremony suits, designed in the heart of Naples for the modern groom. Shop the collection now and find the suit that tells your story.