Brand Tone

nurturing, empathetic, supportive, gentle, reassuring, and community-focused

Brand Values

• •Supporting the Breastfeeding Bond
• •Mother-Driven Innovation
• •Community and Faith
• •Safety and Quality
• •Oral Development

Best Practices

• •Lead with Empathy and Understanding: Always frame communication from the perspective of a mother who "gets it." Use phrases like "We know," "You're not alone," and address common parental anxieties directly and reassuringly.
• •Center the Mother-Baby Bond: Consistently reinforce that the product's primary purpose is to support and protect the nursing relationship. Every feature should be linked back to this core benefit.
• •Leverage Expert and Peer Testimonials: Continue to prominently feature reviews and recommendations from lactation consultants, dentists, and, most importantly, other mothers. This is your most powerful form of social proof.
• •Tell the Founder Story: Regularly weave the narrative of "two moms on a mission" into your content. This story is a key differentiator that builds trust and authenticity.
• •Educate Beyond the Product: Create content that offers genuine advice on breastfeeding, postpartum care, and navigating early parenthood. This solidifies the brand's role as a supportive resource, not just a product seller.

Social Perception

authentic, trustworthy, and "lifesaving," highly recommended by lactation consultants and celebrated in online parenting communities as the go-to pacifier for exclusively breastfed babies; seen as a high-quality, thoughtfully designed product that solves a specific, often stressful, problem; the "mom-founded" story resonates deeply, contributing to authenticity and a genuine desire to help other parents.

Copy Examples

• •For the in-between moments. When they need comfort, but you're protecting your breastfeeding bond. Our breast-like soother was designed by moms who've been there. It's not just a pacifier; it's peace of mind. ✨ #NinniCo #BreastfeedingJourney #MomDesigned
• •The Soother That Supports Your Nursing Journey. Finally, a pacifier that honors the mother-baby bond.
• •Welcome to the Ninni family. We're so glad you're here. We know the journey of motherhood has its challenges, which is why we created a soother that works *with* you and your baby, not against you. Let us bring a little more peace to your feeding journey.
• •Is your breastfed baby rejecting every pacifier? You're not alone. The Ninni was designed to mimic the natural latch and feel of a real breast, making it the 'game-changer' for so many families. Protect your bond and give them comfort. Try the Ninni.
• •Crafted from 100% medical-grade silicone, our patented soother is uniquely soft and pliable to promote the same wave-like tongue motion used in breastfeeding. It's more than comfort—it's support for healthy oral development.